Research Snappy
  • Market Research Forum
  • Investment Research
  • Consumer Research
  • More
    • Advertising Research
    • Healthcare Research
    • Data Analysis
    • Top Companies
    • Latest News
No Result
View All Result
Research Snappy
No Result
View All Result

MediaMath Goes To The SOURCE, With CEO Joe Zawadzki

researchsnappy by researchsnappy
January 14, 2021
in Consumer Research
0
MediaMath Goes To The SOURCE, With CEO Joe Zawadzki
399
SHARES
2.3k
VIEWS
Share on FacebookShare on Twitter

Joe Zawadzki

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts.

MediaMath has finished phase one of its SOURCE product – AKA “the industry’s first fully-transparent supply chain,” in the words of CEO Joe Zawadzki.

To assemble SOURCE, MediaMath obtained buy-in from a large group of SSPs, publishers, brand safety vendors, identity providers and others to help buyers easily understand all the providers and costs associated with the operation of their programmatic campaigns.

“You can look at everyone that’s involved in the transaction,” Zawadzki says this week on the AdExchanger Talks podcast. “You know the price that they’re charging. You know the value they’re creating. That hasn’t existed in my 25-year career.”

With that level of control, marketers can more easily tune campaigns to drive their particular business goals, allowing the open programmatic ecosystem to more effectively match the scale and the simplicity offered by walled gardens.

Also in this episode: Zawadzki assesses industry progress toward an identity framework that can function in the aftermath of identity crackdowns from Apple and Google Chrome.

“The bridge from the third-party cookie to what’s next won’t be a single solution, certainly not in its evolution, and I’d argue not even in its end state, looking out 10-plus years,” he says. “Orchestrating on the buy side, as well as attribution, you’re going to have to select, stitch and scale across three to five solutions.”

Previous Post

Creedmoor gathering input on new parks facilities | Features

Next Post

GlobalData : PepsiCo's 10,000 job postings show increased focus on digitalization and innovation

Next Post
Redeye: Sensys Gatso – Record Orders to Change the Sentiment

GlobalData : PepsiCo's 10,000 job postings show increased focus on digitalization and innovation

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Research Snappy

Category

  • Advertising Research
  • Consumer Research
  • Healthcare Research
  • Investment Research

Suriname Could Be Latest Big Oil Find as Industry Cuts Costs

Global Consumer Internet of Things (CIoT) Market SWOT Analysis, Key Indicators – KSU

New CRC role for former MLA managing director

  • Privacy Policy
  • Terms of Use
  • Antispam
  • DMCA
  • Contact Us

© 2020 researchsnappy.com

No Result
View All Result
  • Market Research Forum
  • Investment Research
  • Consumer Research
  • More
    • Advertising Research
    • Healthcare Research
    • Data Analysis
    • Top Companies
    • Latest News

© 2020 researchsnappy.com