Market research plays a vital role in helping businesses understand their target audience, analyze industry trends, and make informed strategic decisions. To achieve accurate and reliable insights, companies often rely on the expertise of market research firms. We present the top 10 best market research companies in the world, showcasing their reputation, client base, and notable achievements.
- Nielsen Holdings PLC: Nielsen is a global information and measurement company with a strong foothold in market research. It offers a comprehensive suite of services, including audience measurement, consumer behavior analysis, and retail measurement. With operations in more than 100 countries, Nielsen serves clients across diverse industries, ranging from consumer goods to media and entertainment.
- Kantar Group: Kantar is one of the largest market research companies globally, renowned for its extensive expertise in consumer insights, brand strategy, and media analysis. It operates through various divisions, including Kantar Millward Brown, Kantar Worldpanel, and Kantar TNS. Kantar’s client roster includes some of the world’s leading brands, making it a trusted partner for actionable market research.
- Ipsos: Ipsos is a multinational market research firm known for its innovative methodologies and advanced analytics. It specializes in public opinion research, customer experience management, and advertising research. Ipsos operates in over 90 countries and boasts a substantial client base comprising major corporations, governments, and non-profit organizations.
- GfK: GfK is a Germany-based market research company that offers a broad range of data analytics and consulting services. It focuses on providing valuable insights into consumer behavior, market segmentation, and product innovation. GfK serves clients in various sectors, including consumer goods, retail, technology, and automotive.
- IRI (Information Resources, Inc.): IRI is a leading provider of market research, predictive analytics, and performance management solutions. It specializes in retail sales tracking, market forecasting, and shopper insights. IRI’s extensive data resources and innovative technology enable clients to optimize their marketing strategies and drive growth in highly competitive markets.
- Forrester Research: Forrester Research is a prominent market research and advisory firm that assists companies in leveraging technology and consumer trends for strategic decision-making. It provides insights into customer experience, digital transformation, and emerging technologies. Forrester’s research reports and consulting services cater to a diverse clientele, including Fortune 500 companies and technology startups.
- Euromonitor International: Euromonitor International is a global provider of market intelligence, strategic research, and industry analysis. It specializes in market sizing, competitive analysis, and trend forecasting across various sectors, including consumer goods, travel, and financial services. Euromonitor’s comprehensive reports are widely relied upon by businesses for making data-driven decisions.
- MarketResearch.com: MarketResearch.com is a leading aggregator of market research reports and industry analysis. It offers an extensive collection of syndicated research studies from various publishers, covering a wide range of industries and geographies. MarketResearch.com acts as a one-stop platform for businesses seeking ready-made market intelligence.
- Deloitte: Deloitte, one of the “Big Four” accounting firms, also houses a robust market research division. Its market research services encompass industry analysis, customer segmentation, and competitive intelligence. Deloitte’s global reach, combined with its deep industry expertise, positions it as a trusted advisor to many multinational organizations.
- BCC Research: BCC Research is a market intelligence company that specializes in technology market research, industry analysis, and strategic consulting. It provides clients with insights into emerging technologies, market trends, and competitive landscapes. BCC Research’s in-depth reports offer valuable guidance for companies operating in dynamic and rapidly evolving sectors.
The top 10 best market research companies listed above represent industry leaders with proven track records in delivering valuable insights to businesses worldwide. Nielsen Holdings PLC, Kantar Group, Ipsos, GfK, and IRI are renowned for their comprehensive market research offerings. Meanwhile, Forrester Research, Euromonitor International, MarketResearch.com, Deloitte, and BCC Research offer specialized expertise in specific domains. Leveraging the services of these reputable firms, businesses can gain a competitive edge by making informed decisions based on accurate and up-to-date market intelligence.