PepsiCo’s jobs postingsindicate that the company is leveraging increasedat-home consumption patterns through a consumer-centric approach. GlobalData, a leading data andanalytics company, notes that a significant number of jobs postingsby PepsiCoin the past year were to strengthen supply chain capabilities, product research andinnovation.
Ajay Thalluri, Business Fundamental Analyst at GlobalData, comments: ‘According to GlobalData’s JobAnalytics database, 3,500 of the 10,000jobs posted by PepsiCoin the second half of 2020 were related to ‘innovation‘ or ‘digital’ keywords. That’s a huge one in every five jobpostingsfor the whole year.’
For the period from Feb-May 2020, jobclosures were significantly higher than postings. This potential reaction to the initial wave of lockdowns was followed by recovery in June with the company posting over 1,200 jobs, a 76% increase when compared to May 2020. The H2 2020 postingsare also up from around 8,700 seen in the first half of the year.’
Multiple senior-level jobs such as ‘Commercial Digital Solutions Director’ were posted in countries across Europe to help the PapsiCo create advanced digital sales solutions andplatforms. The company also posted direct-to-consumer (D2C) related jobs in geographies such as Russia, China, Slovenia, andIndia.
Sumit Chopra, Director of Consumer Research at GlobalData says: ‘COVID-19-induced changes in consumer behaviour andgrowing at-home consumption will prove to be beneficial to some food sectors. This may just help PepsiComitigate some of its losses – for example due to lower demand in industries such as non-alcoholic beverages. PepsiCohas taken some important operational steps ranging from the launch of two D2C websites to the mitigation of business challenges – as reflected in its hiring activity for D2C, ecommerce andsocial media roles. These steps should help strengthen the company’s distribution andsupply system.’
Ajay Thalluri, Business Fundamental Analyst, says: ‘PepsiCohas paced up hiring since Q3, focusing more ondigital transformation andcreating multiple ways to engage with consumers. Its jobpostingsinclude roles for research, analysis andpackaging design. Furthermore, PepsiCois hiring a senior director for its data acquisition centre to manage opportunities andinnovationwith data providers, internal customers, enterprise data management andgovernance teams.’
Sumit concludes: ‘PepsiCo‘s hiring initiatives are targeting key themes such as sustainable packaging andproduct innovationto ensure they are reacting to changing consumer demand during the pandemic – but more importantly moving towards creating a future-proof business strategy.’