Jagdish Sheth | Photo: jagsheth.com
New Delhi: Twitter was amazed when the announcement of the Padma prices was announced on Saturday evening. A scientist living in the United States received the Padma Bhushan, India’s third highest civilian award.
Dr. Jagdish Sheth had given a leadership award to PM Narendra Modi in January last year, and people quickly requested a link.
PM Modi received the very first Philip Kotler Presidential Award from the World Marketing Summit India, which is a global alliance that aims to explore the use of marketing to achieve national goals. It was founded in 2010 by Kotler, who is known as an unshakable connoisseur of the field.
Modi is the first recipient of the award, which the organization plans to award to heads of state and government annually.
Is Professor Jagdish Sheth receiving Padma Bhushan the same professor who gave Narendra Modi the Kotler Award?
– Salil Tripathi سلیل تریپایپ સલિલ સલિલ (@saliltripathi) January 25, 2020
@ Kazeemaqil3 tweeted “It’s a very simple chronology. 1: Professor Jagadish presented Kotler Award to Modi Ji 2019 2: Modi Ji awarded Padma Bhusan to Professor Jagadish. 2020 # FAK5056”
@ ShahabJafri55 tweeted “Ek chhote sheth ne ek bade seth ko diya…. Well, payback time … # PadmaAwards2020 ”
Although Sheth Modi awarded the prize, reports indicate that Kotler, professor of marketing at Northwestern University, the Kellogg School of Management, was not doing well.
“People, Profit, Planet”
According to the World Marketing Summit website, the Kotler Prize focuses on the triple conclusion of “People, Profit and Planet”.
The quote for the Modi Award said that he was honored for his “excellent leadership for the nation”.
“His selfless service to India, combined with his tireless energy, has led to extraordinary economic, social and technological advances in the country,” it said.
The quote added that Modi led India now as the center for innovation and value-added manufacturing (Make in India) and as a global hub for professional services such as information technology, accounting and finance.
So far, the WMS has only given awards for performance in advertising and marketing.
also read: Mahatma Gandhi beyond formal illegibility: Supreme Court rejects application to award Bharat Ratna
Who is Dr. Jagdish Sheth?
Jagdish Sheth is a faculty member at Emory University, Georgia.
He received his PhD from the University of Pittsburgh (1966) and an MBA from the university. He has a B. Com from Madras University.
He was awarded the Padma Bhushan for his work in the field of literature and education.
Prior to Emory University, Sheth Robert E. Brooker was Professor of Marketing at the University of Southern California and Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois.
He also worked at Columbia University and the Massachusetts Institute of Technology.
Sheth has reportedly published more than 350 research papers and books in various areas of marketing, including consumer behavior, relationship marketing, and more recently, emerging market marketing.
He is also a fellow of the American Psychological Association, a professional organization of psychologists, and former president of the Association for Consumer Research (ACR).
He is a member of the American Marketing Association, an organization for marketing professionals, and the Academy of Marketing Science, an international professional organization.
In 1989 he was awarded the “Outstanding Marketing Educator Award” by the Academy of Marketing Science. In 1991 and 1999, Sheth was named “Marketing Instructor of the Year” by Sales and Marketing Executives International (SMEI), a nonprofit that works with sales and marketing professionals.
He is also the recipient of all four major American Marketing Association (AMA) academic awards.
also read: Bharat Ratna and Padma prices cannot be used as titles, government says
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