The Marketing Society is calling for entries for its Research Excellence awards. Now in their 11th year, the awards comprise six categories – advertising and advertising media research; brand development and strategy; public policy and social research; customer experience; product innovation and new product development, and analytic impact.
Entries are open until 4pm on Friday, November 8 2019.
Once again this year, a highlight of the awards is a collaboration with Esomar, the global data, research and insights body. The collaboration provides a European platform for the best in market research in Ireland, the winner of the Marketing Society’s grand prix will also be presented with a speaker platform at the next year’s Esomar conference.
This year’s judges are Etain Kidney, who heads up the school of marketing at TU Dublin; Jackie Conway, An Post; Michael Dargan, AIB; Paul Loughrey, RTE and a new member joining the judging panel, Aoife Sadlier from William Grant & Son. The winners will be announced at the Marketing Society’s Christmas lunch on Friday, December 6.
Entries must be submitted online and further information is available at https://marketingsociety.ie/awards/index
The winners will present their case studies in late January.
Pictured are the grand winners from last year’s Research Excellence awards, Geoff Lyons, PML Group (award sponsor); Janice Murtagh, MSD with Larry Ryan and Rachael Joyce, B&A. The award went to MSD’s ‘Rebuilding Trust: Revising Ireland’s HPV Vaccinations Crisis’