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Marketing Society calls for research awards entries

researchsnappy by researchsnappy
January 4, 2020
in Healthcare Research
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Marketing Society calls for research awards entries
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The Marketing Society is calling for entries for its Research Excellence awards. Now in their 11th year, the awards comprise six categories – advertising and advertising media research; brand development and strategy; public policy and social research; customer experience; product innovation and new product development, and analytic impact.

Entries are open until 4pm on Friday, November 8 2019.

Once again this year, a highlight of the awards is a collaboration with Esomar, the global data, research and insights body. The collaboration provides a European platform for the best in market research in Ireland, the winner of the Marketing Society’s grand prix will also be presented with a speaker platform at the next year’s Esomar conference.

This year’s judges are Etain Kidney, who heads up the school of marketing at TU Dublin; Jackie Conway, An Post; Michael Dargan, AIB; Paul Loughrey, RTE and a new member joining the judging panel, Aoife Sadlier from William Grant & Son. The winners will be announced at the Marketing Society’s Christmas lunch on Friday, December 6.

Entries must be submitted online and further information is available at https://marketingsociety.ie/awards/index

The winners will present their case studies in late January.

Pictured are the grand winners from last year’s Research Excellence awards, Geoff Lyons, PML Group (award sponsor); Janice Murtagh, MSD with Larry Ryan and Rachael Joyce, B&A. The award went to MSD’s ‘Rebuilding Trust: Revising Ireland’s HPV Vaccinations Crisis’     

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