NEW YORK–(BUSINESS WIRE)–Today Celebrity Page TV and its parent company, Equal Entertainment, announced it has reached the milestone 100th segment of #SeeHer Spotlight, a weekly segment on Celebrity Page TV featuring superstar women telling their stories of hope and inspiration. The segments are produced in partnership with the Association of National Advertisers’ (ANA) SeeHer, the influential global movement to achieve gender equality in ads and media.
Celebrity Page TV airs daily in 180 TV markets plus REELZ Channel. Entering its seventh season, the show has featured SeeHer to highlight women in media, actors, musicians, performers, and artists who are making a difference in gender equality, since 2017. The list of interview subjects is diverse ethnically, professionally, and includes women at the very peak of their careers and younger counterparts just starting to make their mark in their industries and on society.
“Our commitment to use the power of media to advance equality is part of our vision,” said Jennifer Rehmert, partner at Equal Entertainment, who manages the company’s women-based productions. “We activated our passion and beliefs with a multimillion-dollar financial contribution in media value, production, resources, and creativity since this partnership began.”
SeeHer is the leading global movement for gender equality in media. Led by the ANA, it is comprised of a collective of more than 1,000 marketers, with an aggregate ad spend of $50-plus billion, committed to using their influence and media investments to increase authentic portrayals of women and girls in media.
“We are delivering messages of equality and empowerment, along with celebrity halo, to drive positive change,” said Tom Molen, partner at Equal Entertainment and Celebrity Page executive producer overseeing SeeHer. “Understanding the power media has on culture, we bring to life celebrity messages of equal treatment and respect for all women everywhere, supporting SeeHer’s message ‘If you can see her, you can be her.’”
The program delivers a category-leading .3 average daily Nielsen rating (.4 with OTT platforms), and the segments collectively have delivered over 100 million media impressions across all platforms from linear TV to celebrity social sharing. Celebrity Page is a GEM+ program as measured by SeeHer’s groundbreaking GEM™ (Gender Equality Measure™) methodology, which for the first time quantifies the level of gender bias in advertising and programming.
“We are thrilled that our partnership with Celebrity Page TV has reached this milestone,” concluded Bob Liodice, chief executive officer, ANA. “It’s a powerful proof point that when entertainment and marketing align, it bolsters business and exerts a powerful, positive impact on our culture as a whole.”
About Equal Entertainment and Celebrity Page
Equal Entertainment is committed to producing content for TV, film, documentary, and new networks in the post-cable, OTT world that will deliver the majority by serving the minority of underserved audiences of celebrity followers seeking a diversity of news as well as women, LGBTQ, and those who identify as multicultural. Equal Entertainment is one of the few LGBTQ majority-owned studios and is largely known for the seventh season Celebrity Page TV Show on 180 TV stations and REELZ Channel across the country and OTT Network, launched in 2018. Both have been recognized for their commitment to gender equality and the advancement of multicultural people, who make up a significant portion of their more than 500,000 daily viewers. Celebrity Page TV has also been recognized as a Gender Equality Measure (GEM™) certified program by the #SeeHer movement which is spearheaded by the Association of National Advertisers (ANA), the largest marketing and advertising association in the United States. Equal Entertainment has produced a diversity of celebrity biographies for TV that have been rating hits on subjects including Mary Tyler Moore, Prince, Robin Williams, and Joan Rivers. In addition to its current productions, Equal Entertainment will launch a slate of shows and networks centered on celebrity news for change, advancement of women, LGBTQ and multicultural audiences, and social justice.
Despite strides made in recent years to accurately portray women and girls in media, gender bias persists throughout advertising and entertainment. The average age, race and body type of women depicted in media today still represents only small fraction of the female population.
The SeeHer movement is the leading global movement for gender equality in media. Led by the Association of National Advertisers (ANA), SeeHer is a collective of marketers committed to creating and supporting content that portrays women and girls as they really are. It launched in June 2016 in partnership with The Female Quotient (The FQ).
To help marketers benchmark success, ANA’s SeeHer developed the Gender Equality Measure™ (GEM™), the first research methodology that quantifies gender bias in ads and programming. GEM™ shows that content that portrays females accurately dramatically increases purchase intent and brand reputation, increasing return on investment (ROI) by as much as 30 percent. GEM™ won the 2017 ESOMAR Research Effective Award, and the methodology became the industry standard, which led to a global rollout in 2018. In 2019 the movement began expansion into new verticals including sports (#SeeHerInSports) and music (#SeeHerHearHer.)
Visit SeeHer.com and follow us on Facebook, Instagram and Twitter @SeeHer2020.
About the ANA
The ANA (Association of National Advertisers) makes a difference for individuals, brands, and the industry by driving growth, advancing the interests of marketers, and promoting and protecting the well-being of the marketing community. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA’s membership includes more than 1,850 companies and organizations with 20,000 brands that engage almost 100,000 industry professionals and collectively spend or support more than $400 billion in marketing and advertising annually. The membership is comprised of more than 1,100 client-side marketers and more than 750 marketing solutions provider members, which includes leading marketing data science and technology suppliers, ad agencies, law firms, consultants, and vendors. Further enriching the ecosystem is the work of the nonprofit ANA Educational Foundation (AEF), which has the mission of enhancing the understanding of advertising and marketing within the academic and marketing communities.