The proprietary insights give Amcor and its customers a unique understanding of evolving preferences, including a willingness to pay more for differentiated products from top brands.
Michael Zacka, Amcor’s chief commercial officer, said consumers are increasingly making buying decisions that factor in environmental considerations and expect brands to provide more responsible packaging options.
“At a time when people are rethinking their choices in light of a global pandemic, we are using our deep expertise and insights to help customers better understand what consumers want, right down to country-level,” said Zacka.
The survey of more than 4,000 participants found differences in perception between countries, but that overall consumers are increasingly aware of the impact of their choices. Across the countries surveyed, 83% say they check on-pack instructions to know how to dispose of packaging.
The company is accelerating to a fully ready-to-recycle portfolio and partnering with NGOs and others to improve waste management infrastructure and improve consumer education and participation in recycling.
“Sustainability is our most exciting growth opportunity and we continue investing in highly sophisticated R&D capabilities,” Zacka said. “Our portfolio has an ever-wider choice of more responsible packaging, from recyclable PET containers made from 100% post-consumer recycled content to unique recyclable flexible pouches and lighter weight paper-based alternatives.”
Amcor delivers packaging for consumer goods companies – including PepsiCo, Nestle, Unilever and Mars who have made ambitious public commitments – to help them advance their sustainability agenda.
Amcor engaged with many of them during a recent webinar, where our experts shared the findings and explored implications for the consumer packaged goods industry.
In June, Amcor joined the World Wildlife Fund-led ReSource: Plastic, which aims to accelerate plastic commitments by organizations and prevent 50 million tons of plastic from entering nature by 2030.
In August 2019, Amcor pledged a further $50 million to accelerate its sustainability agenda by investing in R&D, infrastructure, equipment, open innovation and extensions to its partnership network.
