Like most industries, the global marketing and
media research trade faces an uncertain future in light of the COVID-19 pandemic, and it’s impact on business economics. To benchmark the magnitude of the effect, ESOMAR conducted a survey of its members in April and found most expect some “slight” to …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost’s Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
