The plural of anecdote is not data, or so they say. However, focus groups provide a window into how voters are feeling about the issues of the day, and the way our leaders are tackling them.
Each month on Times Radio we convene a focus group in association with the global communications company Kekst CNC, chaired by James Johnson, who used to run polling and focus groups for No 10 under Theresa May. The panel is chosen by a market research company, and our most recent group was of eight voters from London, Manchester and Bristol who voted Conservative or Labour in 2019 but are now undecided (although one or two were more strident in their politics than the floating voters we normally like to
