Mexico City (Arely Sánchez) – La pandemic caused last year the mexican consumers increased by 66 percent the time spent in online storesaccording to the Oracle Retail Consumer Research 2020 survey. The study found that their time spent on online store purchases went from 3 hours a week on average in 2019 to 5 hours by 2020.
As consumers spent more time shopping online during the pandemic, the survey found that 72 percent discovered new brands on social media.
« This online shopping movement, intensified by the pandemic, is one of the engines that drove the technological changes of several companies. »
« If before there was the option to change and electronic commerce required a robust infrastructure to withstand sales peaks, today the game has changed, » says Oracle in its report.
He points out that digital transformation is mandatory for those who want to ensure business continuity, without giving up a differentiated experience for their customers.
« Whether innovating for the first time, in the recovery phase or anticipating the demands in times of peak sales, the rule in the business world, for small and large companies, is not to stop innovating », he points out.
The Oracle report also showed that, compared to 2019, throughout 2020 beauty and personal care products were among the most purchased with (45 percent), technology and entertainment products (37 percent) and equipment of kitchen (26 percent), the latter sector being the one that increased the most.
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