Dublin, Dec. 17, 2020 (GLOBE NEWSWIRE) — The “Reputation & Brand Resilience: Post Pandemic Summit 2021” conference has been added to ResearchAndMarkets.com’s offering.
This unique 1-day Virtual event will provide PR/Marketing & Communications professionals with the right tools, strategies and processes needed to craft or enhance your reputation management and brand resilience plan. This is one event not to be missed!
97% of customers will have searched online for reviews of your business before they decide to either work with you or make a purchase. And now, in the midst of an unprecedented Pandemic in the modern world, we read online almost daily how company reputations have either been made or broken by their response to the COVID-19 outbreak, causing most organizations to rethink how they engage and communicate with customers, partners and fellow employees.
With increased scrutiny from the media and the general public, the stakes are higher than ever to be perceived in a favorable light throughout this crisis. If there is a negative perception (as we’ve seen with examples of how various airlines, travel agencies & insurance providers have handled the crisis), it can have disastrous consequences for your company’s stability and revenue.
As we move into 2021, it’s important to remember that with change also comes innovation and there’s a great opportunity to protect and enhance your reputation for the future.
2021 Virtual Summit Themes Include:
- Building a new corporate culture in living rooms and home offices
- Social media disinformation during the 2020 Election
- The importance of staff trust when navigating an external crisis
- How brands responded amidst Black Lives Matter
- Embracing reputational challenges to motivate rather than be reactive
- Communicating through crisis
- After COVID, onsite or remote working or both?
- Reigniting your marketing strategy post-COVID
- Connecting with patients through Telehealth
- Evolving from the digital age into the information age
- Organisational preparedness for a future pandemic
- Business recovery post-pandemic
- Brand resilience through repositioning your brand
- Why the business card isn’t dead…..just yet
- Reputation Marketing vs Reputation Management
- Using media intelligence to combat disinformation
- Implementing reputation management practices for successful digital transformation
- Increasing corporate social responsibility in 2021
Time: 10.00am – 5.00pm ET
Speakers
Catie Monck
Primary Wave
VP, Publicity & Artist Relations
Temeka Easter Rice
Forbes Community Council
Senior Director Brand Engagement: Social Media
Georgette Pascale
Pascale Communications
Founder & CEO
Maaza Martin
Tarsus Pharmaceuticals, Inc
Marketing Director
Rebecca Rose
The Aerospace Corp
Strategic Communications Partner
Johna Burke
AMEC (Association for the Measurement and Evaluation of Communications)
Global Managing Director
Erich Faust
Lumenis
Director of Surgical Marketing
Alechia Reese
RGLP Group
Principal
Hunter Hoffmann
Amtrust Financial Services
SVP, Global Marketing and Communications
Jen Will MD
UPMC
Vice Chair Clinical Operations, Ophthalmology
Kati Murphy
The Art Institute of Chicago
Executive Director of Public Affairs
Frederik Bjorndal
Novozymes
Head of Communications, North America
Jennifer Granston
Zignal Labs
Chief Customer Officer
For more information about this conference visit https://www.researchandmarkets.com/r/s9kq8t
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