Three Ireland has launched its ‘Eveyone’s a Kid at Christmas’ television commercial, directed by Australian director Fiona McGee from a concept created with creative agency Boys+Girls.
‘At Three, we understand the power of connection in sharing special moments with loved ones near and far, especially at Christmas,’ Three Ireland director of marketing Aislinn O’Connor said.
‘As an agency, we get really excited about making Christmas ads and the one thing we were keen to do this year was to bring a little magic and nostalgia to Irish TV screens,’ Boys+Girls director Kris Clarkin said.
‘We worked closely with director, Fiona McGee of Arts&Sciences, to bring the spot to life. Fiona was fantastic to collaborate with and even though the whole shoot was done remotely, it felt like we were all part of the one team.’
Twitter has introduced Fleets, its answer to Snapchat and Instagram Stories, allowing users to post tweets, images and videos that disappear from viewing 24 hours later.
The social media giant is rolling the feature out worldwide following tests in Brazil, Italy, India and South Korea, and the claims that it found that Fleets encourage users to be more active on the app.
‘This format has been around for a while and we’ve realised that it makes sense for Twitter too. In the coming days, everyone globally will have Fleets on Twitter for iOS and Android,’ Twitter said in a statement.
Lonely Planet has named the Burren Ecotourism Network in Co. Clare the Best Community Tourism Project in an announcement that has been welcomed by Minister for Tourism Catherine Martin and Tourism Ireland CEO Niall Gibbons.
The global travel company recognised the Burren Ecotourism Network at its Best in Travel 2021, describing it as ‘an impressive community collaboration of local enterprises which has transformed Ireland’s Burren and Cliffs of Moher Geopark into a global leader for sustainable tourism’.
‘In what has been a devastating year for travel and tourism, this accolade is really good news and will surely inspire travellers everywhere to put the Burren, Co Clare and the island of Ireland on their holiday wish-list – when the time is right,’ Gibbons said.
Judging has commenced for the Marketing Society of Ireland’s 2020 Research Excellence Awards, sponsored by DMG Media Ireland, which will take place in an online event on Friday, December 4.
This event recognises the critical importance of market research and consumer insight in supporting and promoting marketing excellence, through thought leadership and a fresh exchange of ideas.
The event will be available to stream via Vimeo, and the winner of the prestigious Grand Prix prize will be given a speaker slot at the ESOMAR Congress, helping to raise the profile of marketing excellence in Ireland.
DIY SOS Ireland and 50 Ways to Kill Your Mammy’s Baz Ashmawy is fronting Bank of Ireland’s new fraud awareness campaign, created by Oliver Ireland, which will run across TV, radio, social media and PR for Christmas.
Directed by Brian Durnin, and produced by Dublin based company Red Rage, the campaign explores some of the key, everyday tactics fraudsters use and encourages consumers with a rallying cry that ‘together, we won’t let the fraudsters win.’
‘The campaign narrative explores some of the ways fraudsters target people, usually when we are just getting on with everyday life. Baz Ashmawy is a great fit and working with our partners Oliver Ireland and Red Rage we are delighted with the end result,’ Bank of Ireland’s Henry Drummer said.
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