Previously, the standard 2 Liter bottle had a uniform circumference of 13.4”. Meanwhile, the new PET bottle, at its grip point, has slimmed down to a ‘much more manageable’ 10.4”, representing a 25% reduction.
“Considering the average hand measures between 7” and 8.6”, the new bottle is designed with consumers in mind, for an easier, more manageable pour, and a look that stands out on shelf, in the fridge, at a BBQ and everywhere in between,” says PepsiCo.
The new design is already rolling out across 2 Liter bottles in Chicago, Minneapolis/St. Paul and Wisconsin on PepsiCo’s key US brands. The bottle will roll out across the US in the near future.
Shelf standout
According to PepsiCo’s consumer research, around 90% of soda consumers found the new PepsiCo 2 Liter bottle designs substantially easier to grip and pour than their predecessors.
Emily Silver, VP, Innovation and Capabilities, PepsiCo Beverages North America, said: “This redesign makes it substantially easier for consumers to grab bottles off the shelf and to pour at home.
“While it has taken an immense amount of work to create this at an operational level, the differentiators and consumer experience make it all worth it.”
Flagship portfolio products – such as Pepsi 2 Liter trademark products, and MTN DEW 2 Liter trademark – will feature unique designs on their bottle grip point, as a nod to each brand’s legacy branding. The rest of the portfolio will have a uniform design at the grip point, meant to stand out visually while maximizing form and function.
Mauro Porcini, SVP & Chief Design Officer at PepsiCo, added: “Beyond improved usability, this new bottle will be the billboard of the soda aisle, catching the eye and shouting PepsiCo, louder and prouder, from top to bottom, with branding no longer constrained to the label, and the exact right balance of form and function.”
The complete list of brands transitioning to the new 2 Liter design are:
- Pepsi
- Pepsi Cherry
- Pepsi Zero
- Pepsi Zero Cherry
- Diet Pepsi Cherry
- Diet Pepsi
- Caffeine Free Diet Pepsi
- Mountain Dew
- Diet Mountain Dew
- Mountain Dew Code Red
- Sierra Mist Lemon Lime
- Mug Root Beer
- Dr Pepper
- Diet Dr Pepper
- Schweppes Ginger Ale and Ginger Ale Zero Sugar
- Brisk Lemon
- Manzanita Sol Apple
- Crush (Grape, Orange, Peach, Pineapple, Strawberry, Grapefruit, Watermelon)
- Dole Strawberry Lemonade, Lemonade
