Hosted on November 11, Alibaba’s Singles’ Day is the world’s largest online shopping festival. Coresight Research’s Brand Journeys to Singles’ Day 2020 series profiles 11 US and international small- and medium-sized brands with insights into their Tmall Global strategy in the run up to the shopping event.
For our second report in the series, we profile C.O. Bigelow, including the following key topics:
- The origins and brand background of C.O. Bigelow as the US’ oldest apothecary
- How the brand has leveraged heritage marketing strategies in its Tmall Global journey
- Growth opportunities for the brand in China market entry, based on a reputation of exclusivity, trust and quality
Return tomorrow for the third report in our Brand Journeys to Singles’ Day 2020 series on US collaborative beauty brand Volition Beauty.
Click here to read our report published earlier in October on the different plans made by Chinese platforms, including e-commerce and short video platforms, for this year’s Singles’ Day.
Click here to read more about the shopping festival, as well as further Coresight Research coverage of past Singles’ Day events.