Press Release | October 2, 2020
Dainese Group, historic brand of motorcycle protective gear, acquires TCX, renowned Italian brand of motorbike footwear.
The following is a press release from Dainese Group…
Vicenza, Italy (October 1, 2020) – Dainese Group, historic brand of motorcycle protective gear, acquires TCX, renowned Italian brand of motorbike footwear.
Dainese is proud to announce the acquisition of TCX, headquartered in Montebelluna (Treviso, ITA), focusing on motorbike shoes and boots.
TCX has deep technical and development expertise in motorbike footwear and shares with Dainese the focus on product and quality. Thanks to craftsmanship, innovative technology and decades of field research, TCX is able to understand and meet motorbike riders’ needs, proposing solutions for all purposes, from racing, to off-road, to footwear designed for urban and leisure use.
“Improving safety in dynamic sports has always been the Dainese mission,” states Cristiano Silei, CEO at Dainese Group, “committing to ongoing research into innovative systems that protect athletes from head to toe. We are extremely proud of this operation. TCX shares with Dainese the passion for product and adds technical and development skills that are fundamental in motorbike footwear. I take the opportunity to welcome the TCX team. We cannot wait working together”.
Dainese Group, with the Dainese and AGV brands, strengthens further in the footwear category with the entry of TCX, and represents an international center for innovation and quality in head-to-toe protective gear.
For more information, visit www.dainese.com
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