The Hamburg-based quantilope start-up has raised USD 28 million in a Series B investment round bringing the total investment to USD 40 million, a press release said Thursday (July 23, 2020). The existing investors Dawn Capital, Senovo and Surplus have been joined by Digital+ Partners and the financing partner Silicon Valley Bank. Quantilope is an agile insights platform automating advanced consumer research methodologies on an end-to-end platform for holistic project management.
“Now more than ever, we see the need for fast and deep consumer insights for brands to stay closely connected to their consumers radically changing motivations, needs, and behaviors. The future of insights is about speed, efficiency, high-quality data, and collaboration among teams. quantilope is leading the way,” said Dr. Peter Aschmoneit, CEO of quantilope.
Innovative market research
Founded in 2014 by Dr. Lucas Bremer and Dr. Thomas Fandrich, they later developed the web-based technology platform using intelligent and automated tools based on modern, scientifically sound methods with Aschmoneit. Their software maps the entire market research process and is designed to enable companies to measure customer needs in real time and to use it interactively both internally and externally. More than 200 companies worldwide use the agile insights software, which has won several awards for its high level of innovation.
International growth strategy
Last year, quantilope expanded into the United States following an initial Series A investment. The latest funds will go towards expanding quantilope’s offers in Europe and the U.S. with a focus on growth in the American market. The company will also leverage the capital to further develop technology through AI, automating additional research methodologies, and putting greater emphasis on support, empowerment, and collaboration in the supplier/client relationship.
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