Bondi lifeguard, 44, launches sell-out ‘miracle’ haircare range that protects locks from salt water and chlorine damage – and the results speak for themselves
- Louise Bryant is a former Bondi lifesaver turned Managing Editor of Vogue Aus
- The 44-year-old launched Blondi Beach Hair in 2018 to relieve dry symptoms
- It has quickly become well-loved by the Sydney beachgoers and Australia-wide
- Ingredients like jojoba, kakadu plum, prickly pear and lilly pilly moisturise
Louise Bryant (pictured)
A former Bondi Beach lifesaver has released a sell-out haircare range that protects locks against salt water and chlorine damage.
Louise Bryant has long given up patrolling Sydney’s most famous beach but it has since become the backdrop and testing ground for her hair products, Blondi Beach.
The 44-year-old, who now works as the Managing Editor of Vogue Australia, first launched the homegrown brand in 2018 with the bestselling Hair Rescue Oil ($39).
‘Our customers tell us they love the fragrance, but also the multi-use functionality because you can apply it on your hair and your skin,’ Louise told FEMAIL.
‘It not only works as a deep hair treatment, it can help with lash growth, tames brows and, for the boys, it’s great for post-shave rehydration and beard grooming.’
‘I feel like I can’t live without using this product on my hair at least once a week! I’m obsessed with how it leaves my hair feeling, looking and smelling,’ one customer wrote online.
‘I use the Hair Rescue Oil to soften my hair and repair my split ends! Highly recommend,’ said another.
The 44-year-old, who now works as the Managing Editor of Vogue Australia, first launched the homegrown brand in 2018 with the bestselling Hair Rescue Oil (pictured)
‘The Deep End Repair Mask has sold out in just three weeks so it’s now on pre-order with a new drop arriving soon,’ Louise said
Earlier this year Blondi Beach started selling the Deep End Hair Repair Mask ($38), the Repair Shampoo and Conditioner ($24 each) and the She Sells Sea Shells Salt Spray ($28) to compliment the popular oil.
‘The Deep End Repair Mask has sold out in just three weeks so it’s now on pre-order with a new drop arriving soon,’ Louise said.
Designed to be filled with natural ingredients and vegan-friendly, Louise has ensured each product has six ‘super’ oils and antioxidants included that she has found to be the most effective for damaged hair.
The are jojoba, kakadu plum, prickly pear, lilly pilly, moringa oil and Tahitian monoi.
Louise herself struggled with dry and damaged locks as she swims most days in the ocean and she couldn’t find a treatment or serum that prevented breakage.
Designed to be filled with natural ingredients and vegan-friendly, Louise has ensured each product has six ‘super’ oils and antioxidants included that she has found to be the most effective for damaged hair
A cosmetic chemist works with Louise to ensure the products are effective and are the least harmful to our health
‘I stumbled across an online resource all about the cosmetic chemistry and I started to do some research (a lot of research) into ingredients and how hair products are formulated,’ she said.
‘I noticed there were better alternatives to silicone and harsh sulfates often found in more commonly used products, so I decided to formulate my own products at my apartment in Bondi, using effective vegan-friendly ingredients that I liked.’
A cosmetic chemist works with Louise to ensure the products are effective and are the least harmful to our health.
And it is quickly growing traction around Bondi and even overseas.
‘When I initially started trialling samples with Bondi locals, including our lifesaving and ocean swimming community, they became obsessed with the product benefits especially as it effectively treats all hair types,’ she said.
‘Although we are still only early days, we’ve already received orders from all over Australia and overseas, which have come about either via word of mouth or because of our Instagram community.’
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