4media group UK has been appointed by Henkel, parent company of iconic Right Guard as the agency partner for their brand re-launch following a three way competitive pitch.
Global integrated comms agency 4media group will work alongside the Henkel brand to develop their brand’s messaging and meaning as a long-time brand in the UK.
The account will tap into all areas of 4media’s core services, including research, broadcast, and video production, to relaunch one of Britain’s most popular deodorant brands.
Lewis Wilkins, head of new business and growth at 4media group UK said:
“We’re thrilled to be working alongside a brand with the reputation and history that Right Guard has. The brand is iconic with a long history in the UK and we’re looking forward to supporting them in their re-launch and helping them amplify their new persona!”
Oliver Ramirez from Right Guard said: “For the relaunch of the iconic Right Guard brand, we spent time making sure we got the right fit with our agency partner.
”When 4media group presented their strategy, it was as if they were in the room with us when we first devised the new brand direction, they understood where we wanted to take Right Guard. We are looking forward to celebrating real people in our upcoming activity, with the driving force of 4media group behind us.”
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4media group
4media group deliver insightful and connected storytelling for brands, ensuring a cohesive and holistic consumer experience.
