Former Gracenote CEO Joins MarketCast Group Board
June 14 2019
John Batter, the former CEO of media and entertainment data provider Gracenote, has joined the Board of Directors of Los Angeles-based consumer insights firm MarketCast Group.
MarketCast Group comprises four consumer insights businesses: entertainment research specialist MarketCast, research and strategy agency Insight Strategy Group, social media research and analytics firm Fizziology, and sports research and advisory firm Turnkey Intelligence. The group is a portfolio company of private equity firm Kohlberg & Company.
Batter (pictured) joins the Board after serving as CEO of Tribune Media Company’s Gracenote, which he built through the acquisition and integration of seven companies to a business providing information for more than twelve million movie and television listings, and 200 million music tracks, before selling to Nielsen, in a $560m cash deal. Earlier, he was CEO of M-GO, a joint venture between DreamWorks Animation and Technicolor; President of Production for DreamWorks Animation; and a senior executive at Electronic Arts.
Henry Shapiro, MarketCast Group CEO, comments: ‘We’re pleased to welcome John to the MarketCast Group Board. Not only has John successfully led complex organizations through rapid growth periods, he’s also a seasoned expert in some of our most important markets and adjacencies’.
Web site: www.mcastgroup.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
