The World’s Best Marketing Campaigns and Agencies

LONDON, Feb. 25, 2015 /PRNewswire/ — Warc today announces the 2015 results of the Warc 100, an annual ranking of the world’s best marketing campaigns and companies, based on performance in effectiveness and strategy competitions. US-based agencies have strong representation throughout the rankings with Starcom MediaVest Group Chicago and 360i New York named the top media and digital agency, respectively. For the second year running, BBDO Worldwide was named the number one agency network, followed by Ogilvy & Mather Advertising and DDB Worldwide.

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The Warc 100 is a benchmark for commercial creativity, allowing organizations to compare their performance with their peers. To compile this year’s Warc 100 rankings, Warc tracked more than 2,200 winning marketing campaigns from 87 different competitions. It assigned points based on the awards won (for example, Gold, Silver or Bronze), then weighted those points based on the competition’s rigor and prestige in the global industry. Warc has developed a proprietary methodology to weight competitions, based on its own adspend data and a global poll of senior planners and strategists.

Andrew Robertson, President and CEO of BBDO Worldwide, said: “We believe the best work works best. Our goal is to be, and to be seen to be, the network that produces the most creative work that works best for its clients. The best proxy we have for measuring our performance against other agencies in effectiveness and the quality of our thinking is award schemes like those that are tracked by Warc. For us, it’s very very important. We aim to win it every year.”

Louise Ainsworth, CEO of Warc, said: “These rankings reflect an incredible body of work from across the globe – congratulations to the clients and the agencies who made it happen. Together these campaigns form an inspirational set of case studies, from which brands and agencies everywhere can learn.”

Topping the list of the best 100 campaigns was ‘Kan Khajura Tesan‘, a campaign for Hindustan Unilever developed by Lowe Lintas and PHD in India. The campaign reached ‘media dark’ rural Indian populations with an always-on mobile media channel offering music, jokes and Bollywood content, interspersed with ads. The channel gained 12 million subscribers in less than 10 months from launch, including one million unique callers per month.

Lowe Lintas India, the agency behind Kan Khajura, was named the top creative agency. WPP was the top holding company, followed by Omnicom Group.

More details of all the rankings released today can be found below.

Warc 100: 2015 results

The top 5 media agencies in the Warc 100 are:

The top 5 digital agencies in the Warc 100 are:

The top 5 creative agencies in the Warc 100 are:

The top 5 agency networks in the Warc 100 are:

The top 5 agency holding companies in the Warc 100 are:

The top 10 campaigns in the Warc 100 are:

About the Warc 100:
The Warc 100 is a ranking of the world’s best marketing campaigns and companies, based on their performance in effectiveness and strategy competitions. Details of the methodology are available on Warc.com. Warc will release further data and analysis from the Warc 100 in the coming months.

About Warc:
Warc.com is an online service offering advertising best practice, evidence and insights from the world’s leading brands. Warc helps clients grow their businesses by introducing them to proven approaches for maximizing the effectiveness of advertising and media investments.

Warc’s clients include the world’s largest advertising and media agencies, research companies, universities and advertisers.

Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of the Market Research Society.

In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: ARF, Effies, Cannes Lions, ESOMAR and IPA. Warc hosts three annual case study competitions: Warc Prize for Innovation, Warc Prize for Social Strategy and Warc Prize for Asian Strategy.

Founded in 1985, Warc is privately owned and has offices in the UK, US and Singapore.

SOURCE Warc

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