- The Global Breakfast Cereals Market is expected to grow at the CAGR of 5%.
- Breakfast cereals have a very long history and are readily accepted by many consumers globally.
- Rising consumer perception regarding the health benefits of breakfast cereals is expected to fuel the sales of breakfast cereal.
The Global Breakfast Cereals Market is expected to grow at the CAGR of 5%. Inclusion of various flavors and nutrition rich ingredients is encouraging higher sales of breakfast cereals. Rising demand for natural and healthy food in developed countries is also influencing the market growth.
Governments in developed countries are promoting the breakfast cereals as a healthy food and helping the manufacturers with regulations, which is supporting the market growth.
Most of the breakfast cereals are produced through extrusion. Breakfast cereals have a very long history and are readily accepted by many consumers globally. The revolution in the ingredient inclusion from the overnight soaking of heavy bran and graham nuggets from New York to the recent RTE breakfast cereal which was introduced in the United Kingdom has encouraged various breakfast cereals producers to innovate their products.
In general, consumer surveys are done by the breakfast cereals producers or indirectly through consumer research/market research companies to target the right consumer for their products. Various innovations have also been carried in terms of processing technology of breakfast cereals in its entire value chain which in turn has resulted in an increase of product launches.
The key players profiled in the Breakfast Cereals Market are Kellogg Co. (U.S.), General Mills (U.S.), Post Holdings Inc. (U.S.), Pepsi Co. (U.S.), Cereal Partners Worldwide (CPW) (Switzerland), Weetabix Ltd. (U.K.), The JORDANS & Ryvita Company (UK), Tree House Foods (U.S.), and Nature’s Path (Canada).
Consumers look for convenient food which possesses nutritional value. So, breakfast cereals are becoming one of the popular foods. Apart from that, growing working women populations in developing economies are considered to be a significant factor for the rising growth of breakfast cereal.
Rising consumer perception regarding the health benefits of breakfast cereals is expected to fuel the sales of breakfast cereal during the forecast period of 2017-2023. Breakfast cereals are gaining huge popularity in the baby food segment due to the nutritional value and ease of preparation. Upgrading is one of the important trends which is gaining its momentum in the developed countries in the breakfast cereal market because consumers are inclined to adopt high quality product instead of the normal product due to its nutritional value.
Breakfast cereals are segmented on the basis of form which comprises of hot breakfast cereals and cold breakfast cereals. The breakfast cereals market has been segmented on the basis of type which comprises of ready to eat (RTE) and hot cereals. Breakfast cereals has been segmented on the basis of source which comprises of wheat, rice, oat, corn, barley and others.
The Breakfast Cereals Market is segmented into Europe, North America, Asia Pacific, and rest of the world (ROW). Among these, the North American region has the major market share with U.S and Canada having a strong presence of breakfast cereals manufacturers. Growing positive attitudes toward healthy foods and changing consumer patterns with evolving dietary patterns are driving the breakfast cereals market growth globally. Breakfast cereals in U.S. and Canada have been significantly growing in the last few years. In the western parts of the world, mainly America, cereals are typically fortified with vitamins.