NEW YORK–(BUSINESS WIRE)–GfK will be debuting cutting-edge solutions and perspectives on key
topics facing today’s marketers and researchers at the ESOMAR 3D Digital
Dimensions conference and related events, beginning today in Boston.
In the Big Data Symposium today, Tom Dailey (COO, GfK Consumer Choices
North America) will describe the potential uses of location and mobile
data to help retailers and others make wise business decisions. He will
also introduce a new product in which GfK makes judicious use of this
data to provide insights for marketers while respecting consumer privacy.
On Monday, David Krajicek (CEO, GfK Consumer Experiences North America)
will present “A Smart View of Big Data,” offering a vision of how
researchers can turn Big Data into Smart Data by adding expertise and
business knowledge. This presentation demonstrates the potential for a
fundamental shift in how consumers and companies alike access and
leverage data.
Three GfK thought leaders will also take part in a panel, “Digital
Dimensions 2023,” on Monday. Josephine Hansom (Associate Director,
Global Innovation and Digital), Norbert Wirth (Global Head of Innovation
and Digital), and John Wittenbraker (Global Director, Innovation, Brand
and Customer Experience) will reflect on future trends and challenges
for digital market research.
About GfK
GfK is one of the world’s largest research companies, with around 13,000
experts working to discover new insights into the way people live, think
and shop, in over 100 markets, every day. GfK is constantly innovating
and using the latest technologies and the smartest methodologies to give
its clients the clearest understanding of the most important people in
the world: their customers. In 2012, GfK’s sales amounted to €1.51
billion.
To find out more, visit www.gfk.com/us
or follow GfK on Twitter: https://twitter.com/GfK_en.
