Research Snappy
  • Market Research Forum
  • Investment Research
  • Consumer Research
  • More
    • Advertising Research
    • Healthcare Research
    • Data Analysis
    • Top Companies
    • Latest News
No Result
View All Result
Research Snappy
No Result
View All Result

Beyond Meat Investor Leads Plant-Based Protein Brand Your Super’s $10 Million Series B Funding

researchsnappy by researchsnappy
March 16, 2020
in Consumer Research
0
Beyond Meat Investor Leads Plant-Based Protein Brand Your Super’s $10 Million Series B Funding
399
SHARES
2.3k
VIEWS
Share on FacebookShare on Twitter

Your Super is at the forefront of the fast-growing plant-based protein category.

Your Super was founded by Michael Kuech (left), who was diagnosed with cancer at just 24 years old, … [+] while at the time, his partner Kristel de Groot (right) helped boost his recovery with superfoods.


Your Super

Organic superfood powder mixes company, Your Super, has raised $10 million in series B funding led by Power Plant Ventures to accelerate growth through expanding its team and developing new products.

The San Francisco-based equity fund, known for its investments in brands such as Beyond Meat, Thrive Market and Veggie Grill, also led Your Super’s series A funding.

Other investors participating in the round include Clif White Road, a California-based investment firm founded by Clif Bar’s owners Gary Erickson and Kit Crawford, and Marstar Investments.

The Giannuzzi Group, a New York City-based law firm dedicated to the better-for-you food and beverage industry, acted as Your Super’s legal counsel.

Your Super was founded by Michael Kuech, who was diagnosed with cancer at just 24 years old, while at the time, his partner Kristel de Groot helped boost his recovery with superfoods.

“When Kristel and I started making these products by hand in our kitchen in Amsterdam, we had a feeling [that] people would respond to them,” Kuech said.

“The response is a dream come true. We are honored to have the support of our investors, who are pioneers in the space. We are proud to be a part of the next-generation of the plant-based revolution, helping people reclaim their health one simple step at a time.”

While the couple launched their company first in Germany, they soon moved its headquarters to California after accruing a strong community base. 

Dan Gluck, co-founder and managing partner at Power Plant Ventures, said: “Michael and Kristel have exhibited flawless execution in a time of extraordinary growth. They have assembled and managed an unparalleled team with the ability to capitalize on the plant-based trend, which we think is in the early innings.”

Vegan And Vegetarian Alternatives Are A Growing Trend In Berlin

BERLIN, GERMANY – FEBRUARY 02: Shoppers choose products in the aisle of a Veganz vegan grocery … [+] store as packages of vegan protein shake stand on a shelf on February 2, 2018 in Berlin, Germany. Veganz has three stores in Berlin and sells a wide range of vegan foods. Vegan food offerings are a growing trend in Berlin with more and more restaurants and shops specializing in purely plant-based products as an alternative to conventional meat or dairy-based foods. (Photo by Sean Gallup/Getty Images)


Getty Images

Your Super has shipped more than one million products through its website with the direct-to-consumer first business model, and it is set to continue to innovate products.

In 2019, Your Super added two new powder mixes to its original product line, including the anti-inflammatory Mellow Yellow, and the sleep-aid Magic Mushroom, based on consumer feedback and requests.

The company will also launch a new plant-based protein mix made with brain health-boosting superfoods on March 24, according to de Groot.

On top of capitalizing on the fast-growing plant-based protein category, which is expected to reach $57 billion in sales globally by 2027 based on Research and Markets’ analysis, Your Super believes social responsibility is crucial to an emerging company’s growth.

“As a B-corp, we are not compromising on the quality, transparency and cleanliness of our products,” Kuech told me, noting Your Super is committed to a “transparent supply chain, and 1:1 give back model.”

“We endeavor to have a positive impact from the farmer to the end consumer,” he said.

The latest funding will also help Your Super create recipe e-books, and launch an app that guides plant-based eating later this month.

“The Series B funding will help us reach millions of people across the U.S. and internationally, and support them in improving their health,” Kuech said. “We believe good health is a fundamental right, and it does not need to be so complicated.”

Previous Post

CNN Wisconsin Focus Group: Not A Single Person Said They Will Vote For Trump | Video

Next Post

Millions lose their jobs as unemployment spikes

Next Post
Wall St Week Ahead-RPT-Sagging consumer discretionary shares look for a spark

Millions lose their jobs as unemployment spikes

Research Snappy

Category

  • Advertising Research
  • Consumer Research
  • Data Analysis
  • Healthcare Research
  • Investment Research
  • News

Pa. Republicans reconsider Pitt funding over fetal tissue research, college voucher program

Arthur Pharma Closes Series A Financing Round

YouTube and the Achilles Tendon: An Analysis of Internet Information Reliability and Content Quality

  • Privacy Policy
  • Terms of Use
  • Antispam
  • DMCA
  • Contact Us

© 2022 researchsnappy.com

No Result
View All Result
  • Market Research Forum
  • Investment Research
  • Consumer Research
  • More
    • Advertising Research
    • Healthcare Research
    • Data Analysis
    • Top Companies
    • Latest News

© 2022 researchsnappy.com