LONDON–(BUSINESS WIRE)–75% of UK consumers own a smart home device or are considering a
purchase, according to Swann, the global leader in DIY security.
Smart Index, which will map consumers’ changing opinions on smart
homes and security, also reveals that 72% believe smart home technology
could improve their life. 33% now own a smart home device.
Consumers say the biggest benefit of smart home technology is security
and peace of mind (37%), followed by making life easier.
Belfast is the UK’s smartest city, with 77% planning a smart home
purchase in the next six months. By comparison, 65% of Londoners are
planning a similar purchase.
Those who already own smart home equipment spent £156.45 per household
in the past year, and a majority (52%) are considering a purchase in the
next six months. Smart lighting (22%), smart thermostats (18%) and smart
security equipment (17%) top consumers’ shopping lists.
Swann’s research shows that voice control is close to reaching ‘tipping
point’ in the UK, as 49% have used voice control. However, just 17% own
home security equipment.
Consumers said they’d be most upset if sentimental items such as
pictures and mementos were stolen from their home, suggesting savvy
consumers should be investing in smart indoor security cameras.
Paul Birch, Vice President Europe at Swann, says: “The smart home
market is booming, with an ever-increasing number of homes incorporating
smart technology such as smart lighting or smart security kits.”
Continued: “We’ve found that above all else, people want smart
products to keep their homes and families safe. That’s why we recently
launched the first wired multi-camera CCTV kit with Google Assistant
voice control, allowing users to use voice commands to see live home
security footage on their TV.”
The Swann Smart Index kicks off Crime Prevention Month in October, a
campaign aiming to help individuals and communities become safer. With
advice, exclusive deals and promotional pricing on the latest security
solutions, it’s the perfect time for consumers to ensure their homes and
families are safe.
Notes to editors
Based on a survey of 2,000 consumers
conducted by OnePoll in September 2018. OnePoll are members of ESOMAR
and employ members of the MRS.
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