Retail sales of adult incontinence products – the fastest growing segment – are expected to climb 2.9% per year. In volume terms, sales are forecast to rise 3.3% annually. Advances will be driven by expansion in the senior adult population. In addition, the introduction and promotion of new, high-value-added products, such as gender-specific disposable underwear that resembles standard underwear, will further stoke gains.
These and other key insights are featured in Disposable Diapers: United States. This report forecasts to 2023 U.S. retail sales of disposable diapers and similar products in nominal U.S. dollars and volume count. Total retail sales and volume count are segmented by type in terms of: pediatric diapers, training underpants and adult incontinence products.
To illustrate historical trends, total retail sales, total volume count, and the various segments are provided in annual series from 2008 to 2018.
Bed and furniture protection pads, cleaners, creams, wipes, and incontinence-related paraphernalia such as bedpans are excluded from the scope of this report. Sales to the institutional market, such as hospitals and elder care providers, are also excluded.