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Puffer jackets are always a staple this time of the year, but if you’re looking to make a more environmentally friendly shift in 2020 then you might want to know about ‘FLWRDWN.’
Pangaia, a sustainable clothing company, is now selling puffer jackets stuffed with wildflowers as an alternative to goose- and duck-down jackets.
Available in two different lengths, the Italian-made puffer jackets are stuffed with FLWRDWN: a material made from natural dried wildflowers that’s vegan, biodegradable, hypoallergenic and cruelty-free.
After ten years of research, the brand has taken everything into account as the flowers it selects are “from areas which contribute to habitat restoration” and have a hand in helping “conserve a species of local butterflies.”
As such, Pangaia claims that the patented process “results in a reduction of greenhouse gas production”.
Chief Innovation Officer Amanda Parkes, PhD, tells the Evening Standard, “The launch of FLWRDWN exemplifies PANGAIA’s overall brand philosophy of ‘high tech naturalism’ where the future of creating a sustainable fashion industry involves using existing natural materials, like agricultural waste, that are augmented by scientific and technology processes.”
“We are working towards other new innovations in this realm to bring an entirely new material library into commercial reality,” she continued.
The hooded puffer jackets are stylish and classic, available in two different lengths. The shorter jacket, which is priced at £445, is available in black and off-white, while the longer £625 version is available in navy.
The longer jacket also has removable sleeves and you can also adjust the length of it, if you’d prefer to wear it as a gilet.
The puffers can be purchased online alongside their other eco-focused products, including T-shirts crafted from seaweed fibre and dyed with botanicals and recycled cotton leisurewear.
Where to buy Pangaia’s vegan puffer jackets
Pangaia Short Puffer Jacket – Off White
£445 | Pangaia | Buy it now
Pangaia Long Puffer Jacket – Navy
£625 | Pangaia | Buy it now
