WILTON, Conn.–(BUSINESS WIRE)–The ITWP Group today announced the appointment of Frédéric-Charles
Petit, to the ESOMAR Foundation Board. In addition to Petit’s
appointment, Toluna has agreed to power the ESOMAR Foundation’s webinar
program with its services.
Foundation is the charity arm of ESOMAR, the global industry
association of market, social and opinion research. The consumer
insights industry has a wealth of knowledge and experience that can be
applied to every aspect of society to ensure a more transparent,
reliable and sustainable world and the foundation brings volunteers and
resources together to execute projects and provide financial support to
help and support charities and NGO’s to achieve their aims. The ESOMAR
Foundation is governed by a 6-member board, consisting of four full
board member appointments and two representatives of the ESOMAR
Petit is an industry visionary and speaks often among industry leaders
about the transformation of market research, impacts of automation, and
more. Petit founded Toluna in 2000, and has built the company
organically, and led a series of strategic acquisitions. Now, CEO of
ITWP, Petit leads a staff of more than 1,400, spanning 24 offices and 5
continents as Toluna, Harris Interactive Europe, and KuRunData.
Petit holds a Master’s degree in comparative jurisprudence from New York
University and a diploma in advanced studies in international economic
law from the Sorbonne in Paris (D. E. A.). He practiced as a French
lawyer in the corporate department of Allen & Overy’s Paris office,
before establishing Toluna in May 2000.
“I am thrilled to join the ESOMAR Foundation Board, and I feel that I
represent our company and stakeholders,” said Petit. “The work that the
ESOMAR Foundation is doing is aligned with our team’s values and mission
to democratize market research and make it available to everyone. By
supporting the ESOMAR Foundation, we are working with other industry
leaders to help developing markets, and charitable organizations have
access to the power that consumer insights provide.”
ITWP Acquisitions Ltd. is a private investment firm that is the sole
shareholder in Toluna, Harris Interactive Europe, and KuRunData. For
more information about ITWP, visit www.itwpcompany.com.
Toluna provides consumer insights designed to empower success in today’s
on-demand, global economy. Powered by the perfect fusion of technology,
expertise, and the largest global community of influencers at the ready,
Toluna delivers rich, reliable, real-time insights to individuals, and
companies of all sizes. Our automated consumer insights platform,
TolunaInsights™ underpins everything we do. Clients can access the
platform directly, leverage Toluna’s managed services, or create
fully-customized digital consumer insights programs via our engineered
services. TolunaInsights was built to complement QuickSurveys, Toluna’s
on-demand platform designed for quick-turn, automated research.
Toluna is a founding member of the Insights on Demand Consortium, a
multi-lateral group that’s advancing the principles and adoption of
Insights on Demand. The company has 24 offices globally spanning Europe,
North America, South America, Asia Pacific, and MENA.
About the ESOMAR Foundation
ESOMAR Foundation believes that a fair, just and peaceful society is
deserved by all and recognizes the immense promise that the research
community offers to those striving to achieve these goals on a global
level. We bring volunteers and resources together to execute projects
and provide financial support to help and support charities and NGO’s to
achieve their aims.
Currently, many Not-For-Profits see research only in terms of
population-level facts and figures on poverty, sanitation, medicine,
education etc. They are mostly unaware of the immense value that great
qualitative, ethnographic and new research methodologies can have on
improving the effectiveness of their work. Our hope is through the
ever-increasing database and promotion of ‘Making a Difference’ case
studies, we can encourage usage of more insightful and inventive
research and massively increase the overall impact of market research in
building a better world.