Welcome to the latest edition of ‘Five Things You Need To Know’; a twice-monthly statistics snapshot relevant to all industry stakeholders.
Here, you’ll discover five important facts – brought to you by the leading travel retail consumer research agency m1nd-set – about what you really need to know in the travel retail market, now.
In this edition m1nd-set tells us that 41% of impulse purchases are made on products which the shopper had never bought before. Most frequently these purchases are made on confectionery, followed by souvenirs & gifts and fashion & accessories.
Interestingly, 54% of impulse shoppers do not interact with sales staff and almost a quarter of them (23%) are buying to treat themselves.
Scroll down for more essential reading, courtesy of m1nd-set. This topic will be explored in more detail in m1nd-set’s next newsletter.
