Shoppers are more interested in cooking Asian food at home now than ever before (61% of them, to be exact), according to consumer research.
With that in mind, Los Alimitos, Calif.-based Frieda’s Specialty Produce developed a customized Asian vegetable program just in time for Lunar New Year, which begins on Jan. 25. This is a great way to help shoppers try something new in the comfort of their preferred retailers.
“Some of our most popular items for this time of the year are Shanghai bok choy, fresh ginger and Chinese eggplant, which fall right in line with the findings of our consumer research,” Frieda’s Director of Sales Alex Berkley said. “We did the work for our retailers by finding out what consumers are looking for and where, thus giving us the items to create the perfect sets.”
Pairing the unfamiliar with the familiar is the first step in bridging the gap for shoppers, especially because 34% of shoppers say they are unsure how to prepare Asian vegetables. This coupled with usingFrieda’s in-store signage and educational packaging is a recipe for success, given that 56% of shoppers report that they want to be able to shop for Asian produce in their regular grocery store.
“We, at Frieda’s, take pride in knowing that our brand really resonates with shoppers,” Berkley said. “They trust us provide high-quality product, consistent supply and inspiring recipe ideas, and that extends into our Asian vegetable line up, too.”