Live Current Media (OTCMKTS:LIVC) and Nielsen (NYSE:NLSN) are both retail/wholesale companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, valuation, risk and profitability.
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for Live Current Media and Nielsen, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Live Current Media | 0 | 0 | 0 | 0 | N/A |
| Nielsen | 0 | 2 | 3 | 0 | 2.60 |
Nielsen has a consensus target price of $25.40, indicating a potential upside of 29.92%. Given Nielsen’s higher probable upside, analysts clearly believe Nielsen is more favorable than Live Current Media.
Institutional & Insider Ownership
94.4% of Nielsen shares are owned by institutional investors. 0.3% of Nielsen shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
Dividends
Nielsen pays an annual dividend of $0.24 per share and has a dividend yield of 1.2%. Live Current Media does not pay a dividend. Nielsen pays out 13.9% of its earnings in the form of a dividend.
Profitability
This table compares Live Current Media and Nielsen’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Live Current Media | N/A | -183.85% | -138.82% |
| Nielsen | -19.46% | 21.91% | 4.09% |
Risk and Volatility
Live Current Media has a beta of 2.77, suggesting that its share price is 177% more volatile than the S&P 500. Comparatively, Nielsen has a beta of 0.92, suggesting that its share price is 8% less volatile than the S&P 500.
Earnings and Valuation
This table compares Live Current Media and Nielsen’s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Live Current Media | N/A | N/A | -$770,000.00 | N/A | N/A |
| Nielsen | $6.52 billion | 1.07 | -$712.00 million | $1.73 | 11.30 |
Live Current Media has higher earnings, but lower revenue than Nielsen.
Summary
Nielsen beats Live Current Media on 8 of the 12 factors compared between the two stocks.
About Live Current Media
Live Current Media Inc. focuses on developing domain names to include content, commerce, and community applications in the United States. The company was formerly known as Communicate.com Inc. and changed its name to Live Current Media Inc. in May 2008. Live Current Media Inc. was founded in 1995 and is based in Vancouver, Canada.
About Nielsen
Nielsen Holdings plc, together with its subsidiaries, operates as a measurement and data analytics company. It operates in two segments, Buy and Watch. The Buy segment provides retail transactional measurement data, consumer behavior information, and analytics primarily to businesses in the consumer packaged goods industry. This segment offers data on retail measurement services, such as market share, competitive sales volumes, and insights into activities, such as distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shopper behavior comprising trial and repeat purchase for new products, brand or retailer loyalty, and customer segmentation; and consumer intelligence and analytical services that help clients in taking business decisions in product development and marketing cycles. The Watch segment provides viewership and listening data, and analytics principally to the media and advertising industries covering television, radio, print, online, digital, mobile viewing, and listening platforms. This segment offers television audience measurement services; audio audience measurement services; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies; and total audience measurement services. Nielsen Holdings plc provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch, and listen. The company was formerly known as Nielsen N.V. and changed its name to Nielsen Holdings plc in August 2015. Nielsen Holdings plc was founded in 1923 and is headquartered in New York, New York.
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