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November Idol Group Brand Reputation Rankings Announced

researchsnappy by researchsnappy
November 23, 2019
in Consumer Research
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November Idol Group Brand Reputation Rankings Announced
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The Korean Business Research Institute has revealed this month’s brand reputation rankings for idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 100 idol groups, using big data collected from October 22 to November 22.

BTS held onto their spot at the top of the list with a total brand reputation index of 16,276,464 for the month, marking a 16.56 percent increase in their score since October.

High-ranking phrases in the group’s keyword analysis included “Grammy Awards,” “climb back up the charts,” and “alternative civilian service,” while their highest-ranking related terms included “participate,” “love,” and “award.” BTS’s positivity-negativity analysis also revealed a score of 62.44 percent positive reactions.

(G)I-DLE also maintained their position at second place this month, scoring a total brand reputaiton index of 7,383,543 for November.

Meanwhile, BLACKPINK rose to third place in the rankings after seeing an impressive 55.89 percent increase in their score since last month. The group scored a total brand reputation index of 6,738,290 for November.

Check out this month’s top 30 below!

  1. BTS
  2. (G)I-DLE
  3. BLACKPINK
  4. MAMAMOO
  5. EXO
  6. TWICE
  7. Girls’ Generation
  8. Red Velvet
  9. WINNER
  10. NU’EST
  11. BIGBANG
  12. Oh My Girl
  13. HOTSHOT
  14. Ladies’ Code
  15. AOA
  16. ASTRO
  17. SEVENTEEN
  18. Super Junior
  19. WJSN (Cosmic Girls)
  20. Lovelyz
  21. NCT
  22. TXT
  23. Apink
  24. GOT7
  25. VICTON
  26. SHINee
  27. VIXX
  28. Berry Good
  29. AB6IX
  30. INFINITE

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