No Result

View All Result

No Result

View All Result

Gartner Says Marketing Strategies Are At Risk Due To Changes In Consumer Behaviors And Technology Innovation

by researchsnappy

November 11, 2019

in Consumer Research

Gartner Says Marketing Strategies Are At Risk Due To Changes In Consumer Behaviors And Technology Innovation

399

SHARES

2.3k

VIEWS

Share on Facebook Share on Twitter

Gartner Says Marketing Strategies Are At Risk Due To Changes In Consumer Behaviors And Technology Innovation

Market Survey: High Temperature Tube Market Consumer research, CAGR Status, Analytical Research Report (2019-2024)

MariMed to Commence Cannabis Operations in Massachusetts

Next Post

MariMed to Commence Cannabis Operations in Massachusetts

MariMed to Commence Cannabis Operations in Massachusetts

Category

HPIN International Financial Platform Becomes a New Benchmark for India’s Digital Economy

Top 10 Market Research Companies in the world

3 Best Market Research Certifications in High Demand

© 2025 researchsnappy.com

No Result

View All Result

© 2025 researchsnappy.com

var jfla = ["view_counter"] {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"/*"},{"not":{"href_matches":["/wp-*.php","/wp-admin/*","/wp-content/uploads/*","/wp-content/*","/wp-content/plugins/*","/wp-content/themes/jnews/*","/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}

var c = document.body.className; c = c.replace( /everest-forms-no-js/, 'everest-forms-js' ); document.body.className = c; /* <![CDATA[ */ var mejsL10n = {"language":"en","strings":{"mejs.download-file":"Download File","mejs.install-flash":"You are using a browser that does not have Flash player enabled or installed. Please turn on your Flash player plugin or download the latest version from https://get.adobe.com/flashplayer/","mejs.fullscreen":"Fullscreen","mejs.play":"Play","mejs.pause":"Pause","mejs.time-slider":"Time Slider","mejs.time-help-text":"Use Left/Right Arrow keys to advance one second, Up/Down arrows to advance ten seconds.","mejs.live-broadcast":"Live Broadcast","mejs.volume-help-text":"Use Up/Down Arrow keys to increase or decrease volume.","mejs.unmute":"Unmute","mejs.mute":"Mute","mejs.volume-slider":"Volume Slider","mejs.video-player":"Video Player","mejs.audio-player":"Audio Player","mejs.captions-subtitles":"Captions/Subtitles","mejs.captions-chapters":"Chapters","mejs.none":"None","mejs.afrikaans":"Afrikaans","mejs.albanian":"Albanian","mejs.arabic":"Arabic","mejs.belarusian":"Belarusian","mejs.bulgarian":"Bulgarian","mejs.catalan":"Catalan","mejs.chinese":"Chinese","mejs.chinese-simplified":"Chinese (Simplified)","mejs.chinese-traditional":"Chinese (Traditional)","mejs.croatian":"Croatian","mejs.czech":"Czech","mejs.danish":"Danish","mejs.dutch":"Dutch","mejs.english":"English","mejs.estonian":"Estonian","mejs.filipino":"Filipino","mejs.finnish":"Finnish","mejs.french":"French","mejs.galician":"Galician","mejs.german":"German","mejs.greek":"Greek","mejs.haitian-creole":"Haitian Creole","mejs.hebrew":"Hebrew","mejs.hindi":"Hindi","mejs.hungarian":"Hungarian","mejs.icelandic":"Icelandic","mejs.indonesian":"Indonesian","mejs.irish":"Irish","mejs.italian":"Italian","mejs.japanese":"Japanese","mejs.korean":"Korean","mejs.latvian":"Latvian","mejs.lithuanian":"Lithuanian","mejs.macedonian":"Macedonian","mejs.malay":"Malay","mejs.maltese":"Maltese","mejs.norwegian":"Norwegian","mejs.persian":"Persian","mejs.polish":"Polish","mejs.portuguese":"Portuguese","mejs.romanian":"Romanian","mejs.russian":"Russian","mejs.serbian":"Serbian","mejs.slovak":"Slovak","mejs.slovenian":"Slovenian","mejs.spanish":"Spanish","mejs.swahili":"Swahili","mejs.swedish":"Swedish","mejs.tagalog":"Tagalog","mejs.thai":"Thai","mejs.turkish":"Turkish","mejs.ukrainian":"Ukrainian","mejs.vietnamese":"Vietnamese","mejs.welsh":"Welsh","mejs.yiddish":"Yiddish"}}; //# sourceURL=mediaelement-core-js-before /* ]]> */ /* <![CDATA[ */ var _wpmejsSettings = {"pluginPath":"/wp-includes/js/mediaelement/","classPrefix":"mejs-","stretching":"responsive","audioShortcodeLibrary":"mediaelement","videoShortcodeLibrary":"mediaelement"}; //# sourceURL=mediaelement-js-extra /* ]]> */ /* <![CDATA[ */ var jnewsoption = {"login_reload":"https://researchsnappy.com/2019/11/11/gartner-says-marketing-strategies-are-at-risk-due-to-changes-in-consumer-behaviors-and-technology-innovation","popup_script":"magnific","single_gallery":"","ismobile":"","isie":"","sidefeed_ajax":"","language":"en_US","module_prefix":"jnews_module_ajax_","live_search":"1","postid":"277","isblog":"1","admin_bar":"0","follow_video":"","follow_position":"top_right","rtl":"0","gif":"","lang":{"invalid_recaptcha":"Invalid Recaptcha!","empty_username":"Please enter your username!","empty_email":"Please enter your email!","empty_password":"Please enter your password!"},"recaptcha":"0","site_slug":"/","site_domain":"researchsnappy.com","zoom_button":"0"}; //# sourceURL=jnews-frontend-js-extra /* ]]> */ /* <![CDATA[ */ var jnews_select_share = {"is_customize_preview":""}; //# sourceURL=jnews-select-share-js-extra /* ]]> */ {"baseUrl":"https://s.w.org/images/core/emoji/17.0.2/72x72/","ext":".png","svgUrl":"https://s.w.org/images/core/emoji/17.0.2/svg/","svgExt":".svg","source":{"concatemoji":"https://researchsnappy.com/wp-includes/js/wp-emoji-release.min.js?ver=6.9.1"}} /* <![CDATA[ */ /*! This file is auto-generated */ const a=JSON.parse(document.getElementById("wp-emoji-settings").textContent),o=(window._wpemojiSettings=a,"wpEmojiSettingsSupports"),s=["flag","emoji"];function i(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function c(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0);const a=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data);return t.every((e,t)=>e===a[t])}function p(e,t){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var n=e.getImageData(16,16,1,1);for(let e=0;e<n.data.length;e++)if(0!==n.data[e])return!1;return!0}function u(e,t,n,a){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\udde8\ud83c\uddf6","\ud83c\udde8\u200b\ud83c\uddf6")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!a(e,"\ud83e\u1fac8")}return!1}function f(e,t,n,a){let r;const o=(r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):document.createElement("canvas")).getContext("2d",{willReadFrequently:!0}),s=(o.textBaseline="top",o.font="600 32px Arial",{});return e.forEach(e=>{s[e]=t(o,e,n,a)}),s}function r(e){var t=document.createElement("script");t.src=e,t.defer=!0,document.head.appendChild(t)}a.supports={everything:!0,everythingExceptFlag:!0},new Promise(t=>{let n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),c.toString(),p.toString()].join(",")+"));",a=new Blob([e],{type:"text/javascript"});const r=new Worker(URL.createObjectURL(a),{name:"wpTestEmojiSupports"});return void(r.onmessage=e=>{i(n=e.data),r.terminate(),t(n)})}catch(e){}i(n=f(s,u,c,p))}t(n)}).then(e=>{for(const n in e)a.supports[n]=e[n],a.supports.everything=a.supports.everything&&a.supports[n],"flag"!==n&&(a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&a.supports[n]);var t;a.supports.everythingExceptFlag=a.supports.everythingExceptFlag&&!a.supports.flag,a.supports.everything||((t=a.source||{}).concatemoji?r(t.concatemoji):t.wpemoji&&t.twemoji&&(r(t.twemoji),r(t.wpemoji)))}); //# sourceURL=https://researchsnappy.com/wp-includes/js/wp-emoji-loader.min.js /* ]]> */ {"@context":"http:\/\/schema.org","@type":"article","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/researchsnappy.com\/2019\/11\/11\/gartner-says-marketing-strategies-are-at-risk-due-to-changes-in-consumer-behaviors-and-technology-innovation\/"},"dateCreated":"2019-11-11 21:27:38","datePublished":"2019-11-11 21:27:38","dateModified":"2019-11-11 21:27:38","url":"https:\/\/researchsnappy.com\/2019\/11\/11\/gartner-says-marketing-strategies-are-at-risk-due-to-changes-in-consumer-behaviors-and-technology-innovation\/","headline":"Gartner Says Marketing Strategies Are At Risk Due To Changes In Consumer Behaviors And Technology Innovation","name":"Gartner Says Marketing Strategies Are At Risk Due To Changes In Consumer Behaviors And Technology Innovation","articleBody":"<br><div><head> <noscript><img height=\"1\" width=\"1\" style=\"display:none\" src=\"https:\/\/www.facebook.com\/tr?id=649960532063184&ev=PageView&noscript=1\"\/><\/noscript> <meta name=\"google-site-verification\" content=\"tvyuSyoTiSYDRJ4wkWRAztTfSzqRrCF07gAMStFzQKo\"\/> <meta charset=\"UTF-8\"\/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"\/><link rel=\"profile\" href=\"http:\/\/gmpg.org\/xfn\/11\"\/><link rel=\"pingback\" href=\"https:\/\/www.aithority.com\/xmlrpc.php\"\/><link type=\"text\/css\" media=\"all\" href=\"https:\/\/www.aithority.com\/wp-content\/cache\/autoptimize\/css\/autoptimize_e4728f9c26c399c2e0c4b313e605b187.css\" rel=\"stylesheet\"\/><link type=\"text\/css\" media=\"screen\" href=\"https:\/\/www.aithority.com\/wp-content\/cache\/autoptimize\/css\/autoptimize_962173203b834673d927cfca2df3ea2d.css\" rel=\"stylesheet\"\/><title>Gartner Says Marketing Strategies Are At Risk Due To Changes In Consumer Behaviors And Technology Innovation<\/title> <meta name=\"description\" content=\"Shifting consumer behaviors, mounting regulatory pressures, organizational shifts and disruptive automation combine to pose a real and destabilizing threat to many marketing leaders and their strategies for the years ahead, according to\u00a0Gartner Inc.\"\/><meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\"\/><link rel=\"canonical\" href=\"https:\/\/www.aithority.com\/technology\/analytics\/gartner-says-marketing-strategies-are-at-risk-due-to-changes-in-consumer-behaviors-and-technology-innovation\/\"\/><meta property=\"og:locale\" content=\"en_US\"\/><meta property=\"og:type\" content=\"article\"\/><meta property=\"og:title\" content=\"Gartner Says Marketing Strategies Are At Risk Due To Changes In Consumer Behaviors And Technology Innovation\"\/><meta property=\"og:description\" content=\"Shifting consumer behaviors, mounting regulatory pressures, organizational shifts and disruptive automation combine to pose a real and destabilizing threat to many marketing leaders and their strategies for the years ahead, according to\u00a0Gartner Inc.\"\/><meta property=\"og:url\" content=\"https:\/\/www.aithority.com\/technology\/analytics\/gartner-says-marketing-strategies-are-at-risk-due-to-changes-in-consumer-behaviors-and-technology-innovation\/\"\/><meta property=\"og:site_name\" content=\"AiThority\"\/><meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AiThority\"\/><meta property=\"article:tag\" content=\"AI\"\/><meta property=\"article:tag\" content=\"Charles Golvin\"\/><meta property=\"article:tag\" content=\"Gartner\"\/><meta property=\"article:tag\" content=\"news\"\/><meta property=\"article:tag\" content=\"Predicts 2019\"\/><meta property=\"article:section\" content=\"Analytics\"\/><meta property=\"article:published_time\" content=\"2019-01-15T11:30:01+00:00\"\/><meta property=\"article:modified_time\" content=\"2019-01-15T07:12:19+00:00\"\/><meta property=\"og:updated_time\" content=\"2019-01-15T07:12:19+00:00\"\/><meta property=\"og:image\" content=\"https:\/\/www.aithority.com\/wp-content\/uploads\/2019\/01\/Gartner-6.jpg\"\/><meta property=\"og:image:secure_url\" content=\"https:\/\/www.aithority.com\/wp-content\/uploads\/2019\/01\/Gartner-6.jpg\"\/><meta property=\"og:image:width\" content=\"1600\"\/><meta property=\"og:image:height\" content=\"900\"\/><meta name=\"twitter:card\" content=\"summary\"\/><meta name=\"twitter:description\" content=\"Shifting consumer behaviors, mounting regulatory pressures, organizational shifts and disruptive automation combine to pose a real and destabilizing threat to many marketing leaders and their strategies for the years ahead, according to\u00a0Gartner Inc.\"\/><meta name=\"twitter:title\" content=\"Gartner Says Marketing Strategies Are At Risk Due To Changes In Consumer Behaviors And Technology Innovation\"\/><meta name=\"twitter:site\" content=\"@aithority\"\/><meta name=\"twitter:image\" content=\"https:\/\/www.aithority.com\/wp-content\/uploads\/2019\/01\/Gartner-6.jpg\"\/><meta name=\"twitter:creator\" content=\"@aithority\"\/> <link rel=\"dns-prefetch\" href=\"\/\/maxcdn.bootstrapcdn.com\"\/><link rel=\"dns-prefetch\" href=\"\/\/fonts.googleapis.com\"\/><link rel=\"dns-prefetch\" href=\"\/\/s.w.org\"\/><link rel=\"alternate\" type=\"application\/rss+xml\" title=\"AiThority \u00bb Feed\" href=\"https:\/\/www.aithority.com\/feed\/\"\/><link rel=\"alternate\" type=\"application\/rss+xml\" title=\"AiThority \u00bb Comments Feed\" href=\"https:\/\/www.aithority.com\/comments\/feed\/\"\/><link rel=\"alternate\" type=\"application\/rss+xml\" title=\"AiThority \u00bb Gartner Says Marketing Strategies Are At Risk Due To Changes In Consumer Behaviors And Technology Innovation Comments Feed\" href=\"https:\/\/www.aithority.com\/technology\/analytics\/gartner-says-marketing-strategies-are-at-risk-due-to-changes-in-consumer-behaviors-and-technology-innovation\/feed\/\"\/> <link rel=\"stylesheet\" id=\"wpsr_sb_icon_css-css\" href=\"https:\/\/maxcdn.bootstrapcdn.com\/font-awesome\/4.7.0\/css\/font-awesome.min.css\" type=\"text\/css\" media=\"all\"\/><link rel=\"stylesheet\" id=\"Merriweather-css\" href=\"https:\/\/fonts.googleapis.com\/css?family=Merriweather%3A400%2C700%2C900&ver=5.2.4\" type=\"text\/css\" media=\"all\"\/> <link rel=\"stylesheet\" id=\"js_composer_custom_css-css\" href=\"https:\/\/www.aithority.com\/wp-content\/cache\/autoptimize\/css\/autoptimize_single_60aec7aaa36a912c57134a01d1221d4f.css\" type=\"text\/css\" media=\"all\"\/> <link rel=\"https:\/\/api.w.org\/\" href=\"https:\/\/www.aithority.com\/wp-json\/\"\/><link rel=\"EditURI\" type=\"application\/rsd+xml\" title=\"RSD\" href=\"https:\/\/www.aithority.com\/xmlrpc.php?rsd\"\/><link rel=\"wlwmanifest\" type=\"application\/wlwmanifest+xml\" href=\"https:\/\/www.aithority.com\/wp-includes\/wlwmanifest.xml\"\/><meta name=\"generator\" content=\"WordPress 5.2.4\"\/><link rel=\"shortlink\" href=\"https:\/\/www.aithority.com\/?p=31206\"\/><link rel=\"alternate\" type=\"application\/json+oembed\" href=\"https:\/\/www.aithority.com\/wp-json\/oembed\/1.0\/embed?url=https%3A%2F%2Fwww.aithority.com%2Ftechnology%2Fanalytics%2Fgartner-says-marketing-strategies-are-at-risk-due-to-changes-in-consumer-behaviors-and-technology-innovation%2F\"\/><link rel=\"alternate\" type=\"text\/xml+oembed\" href=\"https:\/\/www.aithority.com\/wp-json\/oembed\/1.0\/embed?url=https%3A%2F%2Fwww.aithority.com%2Ftechnology%2Fanalytics%2Fgartner-says-marketing-strategies-are-at-risk-due-to-changes-in-consumer-behaviors-and-technology-innovation%2F&format=xml\"\/><link rel=\"shortcut icon\" href=\"https:\/\/www.aithority.com\/wp-content\/themes\/htmag\/favicon.ico\" title=\"Favicon\" type=\"image\/x-icon\"\/> <meta name=\"generator\" content=\"Powered by WPBakery Page Builder - drag and drop page builder for WordPress.\"\/><link rel=\"icon\" href=\"https:\/\/www.aithority.com\/wp-content\/uploads\/2017\/09\/cropped-AITHORITY-300-x-70-LOGO-1-32x32.png\" sizes=\"32x32\"\/><link rel=\"icon\" href=\"https:\/\/www.aithority.com\/wp-content\/uploads\/2017\/09\/cropped-AITHORITY-300-x-70-LOGO-1-192x192.png\" sizes=\"192x192\"\/><link rel=\"apple-touch-icon-precomposed\" href=\"https:\/\/www.aithority.com\/wp-content\/uploads\/2017\/09\/cropped-AITHORITY-300-x-70-LOGO-1-180x180.png\"\/><meta name=\"msapplication-TileImage\" content=\"https:\/\/www.aithority.com\/wp-content\/uploads\/2017\/09\/cropped-AITHORITY-300-x-70-LOGO-1-270x270.png\"\/> <noscript\/><\/head><body class=\"post-template-default single single-post postid-31206 single-format-standard wraper_fulid cookies-not-set lazy-loading wpb-js-composer js-comp-ver-6.0.5 vc_responsive\" id=\"wp_automatic_ReadabilityBody\"> \n <div id=\"cookie-notice\" role=\"banner\" class=\"cn-bottom bootstrap\" style=\"color: #000000; background-color: #34c6f4;\"><div class=\"cookie-notice-container\"><span id=\"cn-notice-text\">We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our Privacy Policy. We won't track your information when you visit our site. We will have to use at least one cookie to ensure that you won't have to make this choice again.<\/span><a href=\"#\" id=\"cn-accept-cookie\" data-cookie-set=\"accept\" class=\"cn-set-cookie cn-button bootstrap button\">Accept<\/a><a href=\"#\" id=\"cn-refuse-cookie\" data-cookie-set=\"refuse\" class=\"cn-set-cookie cn-button bootstrap button\">Decline<\/a><a href=\"https:\/\/www.aithority.com\/privacy-policy\/\" target=\"_blank\" id=\"cn-more-info\" class=\"cn-more-info cn-button bootstrap button\" data-wpel-link=\"internal\" rel=\"follow noopener noreferrer\">Privacy Policy<\/a><\/div><\/div><\/body><\/div><script>!function(f,b,e,v,n,t,s)\n {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n n.queue=[];t=b.createElement(e);t.async=!0;\n t.src=v;s=b.getElementsByTagName(e)[0];\n s.parentNode.insertBefore(t,s)}(window, document,'script',\n 'https:\/\/connect.facebook.net\/en_US\/fbevents.js');\n fbq('init', '649960532063184');\n fbq('track', 'PageView');<\/script>","author":{"@type":"Person","name":"researchsnappy","url":"https:\/\/researchsnappy.com\/author\/researchsnappy\/"},"articleSection":["Consumer Research"],"image":{"@type":"ImageObject","url":"https:\/\/researchsnappy.com\/wp-content\/uploads\/2019\/11\/Gartner-6.jpg","width":1600,"height":900},"publisher":{"@type":"Organization","name":"","url":"https:\/\/researchsnappy.com","logo":{"@type":"ImageObject","url":""},"sameAs":["http:\/\/facebook.com","http:\/\/twitter.com"]}}{"@context":"http:\/\/schema.org","@type":"hentry","entry-title":"Gartner Says Marketing Strategies Are At Risk Due To Changes In Consumer Behaviors And Technology Innovation","published":"2019-11-11 21:27:38","updated":"2019-11-11 21:27:38"}