Why People Prefer AI Recommenders to Human Ones
CHARLOTTESVILLE, Va., Dec. 1, 2020 /PRNewswire/ -- In an article in the Journal of Marketing—based on data from over 3,000 people who took part in 10 experiments—and in a follow-up article in Harvard Business Review, Chiara Longoni (Boston University) and Luca Cian (Darden School of Business)...









