E-commerce platforms in Indonesia are competing for consumer loyalty as people continue to shop around on different platforms, joint research by Facebook and Bain & Company shows.
The study, titled Riding the Digital Wave: Southeast Asia’s Discovery Generation, found that, on average, people in Indonesia shop across 3.8 different platforms before making a purchase decision.
Rahmi Tri Wahyutika, 22, has been an online shopper for about five years and has tried seven different e-commerce platforms so far. Shopee and Tokopedia are her go-to options.
“Normally, I compare [prices on] two platforms for small purchases or purchases under Rp 1 million [US$73.16]. But for purchases above Rp 1 million, I check almost every platform,” Rahmi told The Jakarta Post on Thursday.
She added that she also shopped at different marketplaces because some brands w…
