GfK AutoMobility Hires Sector Specialist Louisa Link
December 10 2020
Automotive consumer research specialist Louisa Link has joined GfK’s AutoMobility team as West Coast Account Manager, servicing the firm’s ongoing client relationships in the region, and identifying new and lapsed buyers.
The team provides brand and attitude research among auto intenders in the US. Link joins after 23 years as Principal of her own boutique research agency, Consumer Link, consulting with clients who include major auto manufacturers such as Kia, Toyota and Honda, as well as brands in financial services, tech, retail and other industries. Earlier, she held account-facing roles at three ad agencies – DMB&B; Foote, Cone & Belding; and Hill Holliday, during which time she developed and led research programs for automotive clients, including General Motors and Infiniti.
Tom Neri, Commercial Director for GfK Marketing & Consumer Intelligence, comments: ‘With more and more auto industry activity shifting to the West Coast, we see extraordinary opportunities for GfK – and Louisa – in that region. I know she already has a clear understanding of the value GfK’s top-quality research brings to the industry and will help us expand our ties with start-ups and major players alike’.
Web site: www.gfk.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
