The Marketing Society of Ireland has announced the winners of its annual Research Excellence Awards at a Christmas luncheon held at Dublin’s Shelbourne Hotel.
The awards, now in their eleventh year, the awards showcase the transformational impact that research can have on marketing and customer experience strategies.
Behaviour & Attitudes scooped three awards, one of which included the overall Grand Prix award for its impressive From Challenger to Contender project for Energia. As part of the win Behaviour & Attitudes were also awarded a coveted speaker platform at the 2020 ESOMAR Conference.
The judging panel comprised of Etain Kidney, Head of the school of marketing at Technological University Dublin; Jackie Conway, An Post; Michael Dargan, AIB; Paul Loughrey, RTE, and newest member Aoife Sadlier, of William Grant & Son.
Chris Upton, Chair of the Marketing Society and CEO at Havas, said: ‘Research has been a cornerstone of the society from its very foundation. So the Research Excellence Awards continue to hold great importance for us.
‘I don’t think we could have foreseen 10 years ago just how coveted an award would become with the research and marketing sectors. With over 40 submissions, the strength of the entries and our winners today highlights the significant role that research and insights play in informing, planning and evaluating marketing campaigns and business strategies across all industries.’
All winner details are provided below:
Advertising and Advertising Media Research, sponsored by Wide Eye Media
Mindshare — Kids These Days – understanding the media behaviours of Generation Z
Brand Development & Strategy, sponsored by Independent News & Media
Behaviour & Attitudes/Energia — From Challenger to Contender
Public Policy & Social Research, sponsored by Exterion Media
Ipsos MRBI/Sport Ireland — Eliminating the Gender Play Gap
Customer Experience Research, sponsored by IMJ
Behaviour & Attitudes/123.ie Insurance — CXX (Customer Experience Excellence) Transforming An Organisation
Product Innovation and NPD Research, sponsored by DMG Media Ireland
Red C Research & Marketing Limited and V360°/Bord Bia — White Smoke for Irish White Fish
Analytic Impact, sponsored by Dynata
CORE Data/National Lottery — How we used Analytics to transform National Lottery’s media planning
Grand Prix, sponsored by PML Group
Behaviour & Attitudes/Energia — From Challenger to Contender
