Turkish company Best Partners has teamed up with travel retail agency Concourse to launch Up2Nature sanitisers into global travel retail.
Up2Nature products are alcohol-free, non-toxic, non-corrosive, eco-friendly and 98.5% natural. According to Concourse, three main ingredients provide three-in-one benefits of sanitising, cleaning and deodorising.
Phytoncide (Hinoki Cypress) is a natural extract, a powerful tool against bacteria, fungi and viruses and can also act an air purifier. Pentos (cellulose from bamboo) prompts the self-destruction of harmful cells and is said to significantly reduce the spread of viruses and helps reduce the spread of germs.
The third ingredient, pure Chlorine Dioxide, is widely used and approved by the World Health Organization (WHO) to disinfect drinking water and hard surfaces. It is, Concourse said, an “ultra-effective steriliser, killing 99.99% of germs”.
“Convenient, easy-to-use and family-friendly”: Concourse and Best Partners present Up2Nature
Available in gel, spray and wipe form, Up2Nature products are clinically proven and certified by the Korean Testing & Research Institute. All ingredients are also rated Green by the Environmental Working Group. Gel and spray bottles are refillable.
Best Partners Founder and Managing Director Mohammed Alrayyes said: “Up2Nature is an ideal addition to any Health and Wellbeing category range, helping to make travel safer while also providing the perfect solution for recent changes in consumer needs and requirements.
“Our product range is the perfect fit for different cultures worldwide – even more so with our natural and alcohol-free product offer – plus it is suitable for all travel environments. It is convenient, easy-to-use and family-friendly, and available at a compelling price point.”
Up2Nature is a Silver Partner of the Moodie Davitt Virtual Travel Retail Expo, which starts on Monday, 12 October.
The unique 5-day ‘live’ event, followed by a 30-day showcase, features a star-studded series of events, including a Symposium, category workshops and a new consumer research initiative.
Registration is free for buyers, exhibitors and preferred media partners. (Click here for more details.)
