Licorera Cihuatán has been awarded a Double Gold Medal at the International Spirits Challenge 2020 for the vibrant full brand redesign of Cihuatán.
The Double Gold for design & packaging was awarded to the rum brand for its new mosaic look, which is designed to embrace the colour and energy of El Salvador. Licorera Cihuatán worked with French design agency Appartement 103 on the rebrand.
Total transformation: Appartement 103 shares a comparison of packaging from before and after the rebrand
Walter Aguilar, the Global Commercial Director for Rum Cihuatán, commented: “There is nothing more engaging than sharing real stories and legends. We managed to showcase who we truly are as a country through this rebranding.
“Every sip of Cihuatán is a chance to discover El Salvador’s heritage, colour and energy; we wanted the brand to be a reflection of this spirit. We have already achieved this with dedication and time through our rums aromas, flavours, textures and visual cues, so that consumers can experience what it means to be El Salvadorian. This is why we decided to invest in the future of the brand to the highest level and the results speak for themselves.”
The packaging for the travel retail-exclusive Cihuatán Obsidiana 1-litre embraces the Mayan mythology surrounding the sacred obsidian stone
Cihuatán is represented in travel retail by InnoTRI, whose Co-Founder Christoph Henkel said his company is “extremely honoured to work with a brand that is so passionate about their heritage and reflects that in the design of each bottle”.
InnoTRI goes Silver at the Virtual Travel Retail Expo InnoTRI, a Silver Partner at The Moodie Davitt Virtual Travel Retail Expo, will be showcasing rums from Cihuatán at the trade show. The unique 5-day ‘live’ event, followed by a 30-day showcase, begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative. Registration is free for buyers, exhibitors and preferred media partners. (Click here to register) |
