Michael Jordan And Denny Hamlin Team Up For New Nascar Team With Bubba Wallace As Driver

NBA billionaire Michael Jordan is launching a new Nascar Cup race team to start competing during the 2021 season. The team will include a couple of racing heavyweights, with three-time Daytona 500 winner Denny Hamlin serving as a minority owner, and up-and-coming driver Bubba Wallace signed on drive under a multi-year deal.

Jordan purchased the charter from Germain Racing and will be the first Black majority owner of a full-time Nascar team since Wendall Scott owned and raced his car into the early 1970s. Hamlin will continue to drive the No. 11 car for Joe Gibbs Racing where he has won 43 races in 15 seasons; he currently sits second in the Nascar playoff standings.

“Growing up in North Carolina, my parents would take my brothers, sisters and me to races, and I’ve been a Nascar fan my whole life,” said Jordan in a statement announcing the news. “The opportunity to own my own racing team in partnership with my friend, Denny Hamlin, and to have Bubba Wallace driving for us, is very exciting for me. Historically, Nascar has struggled with diversity and there have been few Black owners. The timing seemed perfect as Nascar is evolving and embracing social change more and more.”

Details around sponsorships, team name and other aspects of the team will be announced at a later date.

Wallace is currently the only Black driver in Nascar, and the first to race full-time since Scott. He drove for Richard Petty Motorsport the last three years, before announcing his plans to leave the team earlier this month, despite a reported contract offer that included a stake in RPM. Wallace rose to prominence on the Nascar circuit this year when he pushed the sport’s governing body to ban the Confederate flag—a popular item at races—which it eventually did.

Wallace was the center of attention again when a noose was found in his garage stall at a track. The FBI investigated and found the noose had been in the garage since 2019 and Wallace was not a target. His sponsorship profile soared this summer with Beats, Columbia Sportswear

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and Cash App. Wallace has won six races in Nascar’s Truck Series during his career.

Jordan is the richest athlete on the planet with a net worth of $1.6 billion. Nike built a $3.6 billion-in-revenue brand on the back of Jordan since it signed him as a rookie in 1983 and pays him an estimated $130 million a year. Nike’s U.S. share of the lifestyle basketball shoe market, including the Jordan Brand, is 96% according to market research firm NPD.

Jordan owns a tad over 70% of the Charlotte Hornets. It’s been a big week for for the five-time NBA MVP, who scored his first Emmy Award Sunday in the Outstanding Documentary or Nonfiction Series category, as one of the producers of “The Last Dance” documentary.

He is a longtime motorsports fan and launched his own motorcycle team in 2004 that raced on the pro circuit for a decade. Jordan and Hamlin are close friends and golfing buddies. MJ showed up at the final Nascar race the last two seasons to cheer on Hamlin’s attempt to win the championship. Hamlin has had a personal endorsement deal with the Nike-owned Jordan Brand for ages.

Nascar has struggled with declining ratings and attendance for a decade. Execs are certainly hoping Jordan can bring some of his star power to the sport. Not many Americans are more famous; his 82% awareness level in the U.S. ranks second among all athletes, behind only Tiger Woods, according to Q Scores.

MJ and the Jordan Brand committed $100 million over 10 years in 2020 to organizations, “dedicated to ensuring racial equality.” Jordan’s Nascar team is expected to further that commitment. “I see this as a chance to educate a new audience and open more opportunities for Black people in racing,” he says.