UK – The Archive of Market and Social Research (AMSR) has made Jane Frost, chief executive of the Market Research Society (MRS), its vice-chair.
Frost has led MRS since 2011, having previously worked at organisations including HM Revenue & Customs and the BBC.
The AMSR archives and makes freely available UK market and social research and commentary from the past 70 years.
Patrick Barwise, chair of AMSR and emeritus professor of management and marketing at London Business School, said: “It’s wonderful to have Jane, who has been an avid supporter of the archive since its inception, now on the board of trustees.
“With her more than 30 years of board-level experience in marketing and strategy in both the private and public sectors, as well as her recent transformative role at the MRS, and with her strong connections within UK market research, Jane will be a terrific addition to our board as we develop and disseminate the archive.”
