- Customer intelligence company Zeotap announced it raised an oversubscribed $42 million Series C round of funding following 431% growth in revenue run rate
Customer intelligence company Zeotap announced it raised an oversubscribed $42 million Series C round of funding following 431% growth in revenue run rate in the previous accounting year. Half of the new investment was secured this year and the remained was last year from existing investors. And Eric Roza, former leader of Datalogix and Oracle Data Cloud, has joined Zeotap’s Board of Directors.
Since launching in 2014, Zeotap evolved from a diversified data company to a SaaS-based customer intelligence platform (CIP) that enables companies to better understand their customers and predict behaviors. And the latest institutional investors include Neue Capital; German state, European Investment Bank (EIB) and coparion; Kathaka, Caroline Rupert’s family office; MathCapital; and TTCER Partners.
Zeotap also attracted several business angels including Eric Roza, former leader of Datalogix and Oracle Data Cloud; Chris Scoggins, former GM at Oracle Data Cloud and Board Member at Kissmetrics and Samba TV; Taylor Barada, former VP of Corporate Development, Strategy and Strategic Partnerships at Adobe; Bernd Miehler, former EVP at TeamViewer; Andy Bursky, Chairman at Atlas Holdings; and Jim Thoeni, current CRO at Zeotap and former AVP at Salesforce. And existing investors that also participated include New Science Ventures, Capnamic Ventures, Iris Capital, HERE, Innov8 (Singtel), and IONIQ.
The Zeotap platform comprehensively addresses marketers’ needs with an integrated suite of solutions for first-party data unification, identity resolution, enrichment, analytics/modeling (including in data clean rooms), and activation to over 100 partners in the marketing ecosystem.
With this round of funding, Zeotap will not only continue to invest in its customer intelligence platform but will also double down on ID+, the company’s recently launched universal marketing identity solution. And the ID+ project will empower the marketing ecosystem – brands, publishers, and vendors – with a privacy-compliant mechanism to overcome identity resolution challenges arising from cookie/identifier restrictions and increasingly stringent regulation across the world.
Key Quotes:
“Once again, some of the world’s most established investors have placed their trust in us. In a tumultuous time for the industry, this will allow us to continue on our mission to deliver solutions to marketers’ most pressing problems.”
— Zeotap founder and CEO Daniel Heer
“As custodians of our clients’ most valuable assets, we continue to push the envelope in ensuring their protection.”
— Projjol Banerjea (CIPT), founder and CPO at Zeotap.
“Zeotap has always set the bar when it comes to quality and security. It is part of their DNA.”
— Steffen Roehn, former CIO of Deutsche Telekom and one of the earliest angel investors in Zeotap
“Zeotap is the most important data platform to emerge in years. Unlike legacy data and identity vendors, Zeotap offers a robust, integrated CIP in 8 of the top 10 global markets. I’m thrilled to join the team and confident we’ll become a key partner to virtually every multinational marketer over the coming years.”
— Eric Roza, Zeotap’s newest Board Member
“Based on my experience, I can honestly say Zeotap’s platform is without equal. Brands can happily jettison a complex and inefficient patchwork of point solutions in favor of their unified stack for all data-related activities.”
— Kay Schwabedal, Chief Digital Officer at Virgin Media and former Chief Commercial Officer at E-Plus Group (now Telefónica Germany)
