AMSTERDAM – John Kearon, CEO of marketing consultancy System1, has been appointed president of the Esomar Foundation, the charity arm of research association Esomar.
He succeeds Gunilla Broadbent who has led the foundation since it was set up in 2013.
Kearon founded System1 (known then as BrainJuicer) in 1999. The company established itself quickly as one of the leading agencies in its field, growing rapidly and winning numerous awards with its focus on innovative ways to get under the skin of human emotion and behaviour.
“It’s a genuine pleasure to take on the foundation role and build on the brilliant foundations Gunilla and the team have laid,” said Kearon.
Broadbent said: “We could not have asked for a better, more enthusiastic, charismatic and talented person to lead the foundation to the next level.”
