Oyo has rolled out ‘Fir Badhega India’, its month-long campaign which highlights Oyo’s ‘Sanitised Stays’ initiative, under which the hotel chain has taken precautionary measures to maintain the standard of hygiene, cleanliness, and minimal-touch standard operating procedures to welcome guests safely.
The video captures the nuances of the new-normal way of living. The film showcases an old shopkeeper who struggles to open the shutter of his little shop after months of lockdown. Soon, a young passerby takes a minute out of his own schedule to help the old shopkeeper lift the shutter once again. They exchange pleasantries and without wasting another second, the good samaritan rushes off to work. Throughout, the film shows health and safety precautions practised by both the protagonists.
Mayur Hola, head of global brand, Oyo Hotels and Homes, said, “Living responsibly, maintaining adequate distance, offering safe, sanitised experiences is par for the course today. It is the responsibility of each individual and business. Oyo and our hotel partners will make sure we offer exactly that for our guests.”
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“Here’s the bigger picture for us, however, and the role we play in it. India is damned if it sits at home, doomed if it steps outside. In these circumstances, our priority has to be to help each other. We help thousands of our partners open up, deep clean and sanitise. They help thousands of allied businesses that supply and service them get back up and running. Add up the workforce that comes back to work in all of these businesses and you’re talking hundreds of thousands of people. Most importantly, we all come together to take care of our guests who need to get their life back on track. Our guests in turn help all of us and our employees by allowing us to host them. We wanted to be optimistic and not antiseptic in our messaging. We are all nirbhar (dependent) on each other to be atmanirbhar (independent). It is only then that India will rise again. Fir Badhega India!” he added.
The film is currently live across Oyo’s digital platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn and OTT platforms.
