Nearly four out of every ten dollars spent by
the media industry on entertainment content this year will be earmarked for distribution on digital media. That’s the narrowest gap in the nine years the equity research team at securities firm UBS
has been tracking it.
With the exception of a …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost’s Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
