HighTech and Whereby Launch Focus Group Platform
April 2 2020
In London, live video streaming technology specialist HighTech Development has partnered with online video meeting software developer Whereby, to develop a suite of new products. The first of these tools is a platform for market research focus groups called HT FACE.
HT FACE allows participants to share camera and microphone from any device without the need for apps, downloads or logins. Moderators can share research stimulus across their screen or via YouTube videos; and the research session is then made available to observers anywhere in the world via HighTech’s streaming system. The service also provides the option of simultaneous translation.
COO and co-founder Rob Wallis (pictured) said in a statement: ‘After a lengthy review of online video meeting software, Whereby was chosen due to its unique architecture, which makes it easy to set up a video meeting directly in a browser. Whereby’s API integrations with Google Docs, Trello and YouTube mean that there is lots of flexibility for future developments in online market research, all available within a secure streaming environment’.
Web sites: www.hightech.dev and www.whereby.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
