<br><div> <head> <meta charset="utf-8"/> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"/> <!-- @todo perhaps make GTM ID an env var instead of a setting, use here instead of hard-coding. --> <!-- GA Test account for checking GDPR vs. non-GDPR pageviews --> <!-- End GA Test Account --> <!-- Primary GTM container --> <!-- End primary GTM container --> <!-- Anonymized GTM container --> <!-- End anonymized GTM container --> <title data-react-helmet="true">The Science of Scent: How Smell Changes the Way We Experience Everything From Shopping Malls to Hotels | Fortune</title> <meta data-react-helmet="true" name="msapplication-TileColor" content="#ffc40d"/><meta data-react-helmet="true" name="theme-color" content="#ffffff"/><meta data-react-helmet="true" name="google-site-verification" content="JRFNeudqAejM1a-TR7d05Ddr9_M8fHFT3Q4rCYsUkxc"/><meta data-react-helmet="true" name="description" content="Whether it be the signature scent of a retail brand or the fragrance of a hotel, no online browsing can translate the olfactory experience."/><meta data-react-helmet="true" name="keywords" content="science of smell, science of scent, why does scent bring back memories, why does smell bring back memories, brand smells, fragrances, perfumes, signature scents, scent marketing, ambient scent marketing, aroma marketing, olfactory marketing"/><meta data-react-helmet="true" property="og:url" content="https://fortune.com/2019/11/30/science-behind-scent-marketing-brand-smells/"/><meta data-react-helmet="true" property="og:type" content="article"/><meta data-react-helmet="true" property="og:title" content="Is the Way We Experience Venues Related to the Way Things Smell?"/><meta data-react-helmet="true" property="og:description" content="Whether it be the signature scent of a retail brand or the fragrance of a hotel, no online browsing can translate the olfactory experience."/><meta data-react-helmet="true" property="og:site_name" 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